Da li je ideja o održivom razvoju održiva?
Is The Idea Of Sustainable Development Sustainable?

Summary/Abstract: In this paper, we made an attempt to observe the idea of sustainable develop-ment and its theoretical framework from a point of view that allows posing questions (and looking for answers) about its true plausibility. At the same time, we examine the realistic basis and the possible causes of the omnipresent popular certainty of this idea. The too wide dispersion of the idea of sustainable development, as well as its insufficiently consistent theoretical construction, research, and political (mis)use so far, raise the questions crucial for the understanding of the core of the idea, regarding (a) its meaning, (b) the possibility to implement the idea, (c) the necessary delimita-tion of the current plurality of laymen ideas and scientific validity, (d) the system of values of the neoliberal reality, (e) the stability of the scientific ethos on which the starting ideas and premises are based, and (f) the manipulative practices within which the concept is realized. The prolegomena for the theoretical discourse of this kind in the paper derive mostly from Paul Trenor's ideas that sustainable development is (maybe) a wrong and ultimately unsustainable concept, and also from the ideas of Bjørn Lomborg about ecological scepticism.

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