Politički marketing – stanje discipline i otvorena pitanja
POLITICAL MARKETING – THE STATE OF DISCIPLINE AND OPEN ISSUES

Summary/Abstract: What is the relationship between political marketing as an activity and as a scientific discipline and does political marketing as a discipline offer something new to the political sciences? The aim of this paper is to present the basic directions of development and scope of political marketing as a discipline and to point out important authors and works, key research categories and explanatory models of behavior of political entities in the process of political marketing. The scientific contribution of this paper is reflected in the systematization of literature and knowledge in the field of political marketing in order to facilitate future researchers from our region and point out previous discussions, critiques and open questions that can guide them in their scientific work.

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