ROLUL INFORMAŢIEI CONTABILE ÎN PROMOVAREA INTELIGENŢEI COMPETITIVE ÎN CONDIŢIILE CRIZEI FINANCIARE
ROLE OF ACCOUNTING INFORMATION IN PROMOTING COMPETITIVE INTELLIGENCE IN CONDITION OF THE FINANCIAL CRISIS

Summary/Abstract: Our paper shows how accounting information supports effective management of the financial crisis impact competitive conditions on the volume and structure of monetary financial transactions. This study shows the need to use accounting information in multilateral discipline of competitive intelligence, discipline considered vital for the competitiveness and performance of an organization. Information and knowledge are real "competitive force multipliers." To the extent that they allow the reduction of capital and labor, so the default cost to obtain a predetermined result, this process is similar to acting in the manufactory production. Romania as other Southeast European countries, as countries with economies significantly affected by the phenomenon and integrationist tendencies exhibited global economy needs to create and improve their competitive strategy in the production, and import and export of goods and services. Finally, practice suggests that professional accountants must expand their business outside the traditional boundaries of investigating the internal accounting of economic transactions to help continue the strategic planning of risk reduction. Keywords: accounting information, competitive management, competitive intelligence, risk

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