Rzeczywistości równoległe - wizerunki kandydatów na urząd Prezydenta Rzeczpospolitej Polskiej w 2020 roku w „Gazecie Wyborczej” i „Naszym Dzienniku”
Parallel realities - the image of the candidates for the President of the Republic of Poland in 2020 in "Gazeta Wyborcza" and "Nasz Dziennik"

Summary/Abstract: This article is about the image of politicians created by mass media, which differs depending on the ideological closeness between the candidate and the type of media. The media creates its own symbolic universes to form in their consumers’ minds premade interpretative schemes, which eliminate the need for individual thinking and will to recognise the truth about empirical reality. The author made use of the presidential election in Poland, which took place in 2020, and the two candidates who made it to the second round: Andrzej Duda and Rafał Trzaskowski. The author took into consideration two national dailies: “Gazeta Wyborcza” and “Nasz Dziennik” issued between 29th June 2020 and 11th July 2020. This article introduces a hypothesis that claims that the analysed dailies did not hide their sympathy for a particular candidate and were critical towards his competitor. Further, it examines how these newspapers included more critical or affirmative texts than ambivalent or neutral ones. In this article, both quantitative and qualitative methods are used.

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