MEDIA IMAGE MANAGEMENT AND PROVOCATION – A CASE STUDY OF WOJCIECH CEJROWSKI
MEDIA IMAGE MANAGEMENT AND PROVOCATION – A CASE STUDY OF WOJCIECH CEJROWSKI
Author(s): Mateusz SobiechSubject(s): Media studies, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: provocation; media image; personal brand; media management; Wojciech Cejrowski;
Summary/Abstract: The article is an attempt to characterize provocation as an instrument for creating a media image. The author, using the method of qualitative research, illustrates the ways of using provocation during image activities on the example of Wojciech Cejrowski. On the basis of the research, he finds out which factors determine the form of image creation in the media. Moreover, the author defined reasons and effects for using provocations in the process of building media image.
Journal: Zarządzanie Mediami
- Issue Year: 9/2021
- Issue No: 4
- Page Range: 707-721
- Page Count: 16
- Language: English