Видове комуникации за изграждане на имидж на съвременната фирма
Types of Communications for Building the Image of the Modern Company
Author(s): Tsvetelina NikolovaSubject(s): Economy, Human Resources in Economy, Socio-Economic Research
Published by: Международно висше бизнес училище
Keywords: educational institution; communication; image; Reputation
Summary/Abstract: This article focuses on exploring opportunities to improve the company's image and reputation. A study was made in the Training Center, which offers training in certain professions and areas. The article will focus on the role of communications in shaping the image and reputation in society, which will be a detailed analysis of their nature.
Journal: Научни трудове. Международно висше бизнес училище - Ботевград
- Issue Year: 2020
- Issue No: 12
- Page Range: 132-157
- Page Count: 26
- Language: Bulgarian