Святкові видовища в соціокультурних практиках сучасності: фестивальний туризм
Holiday performances in the socio-cultural practices of the present: festival tourism

Summary/Abstract: The purpose of the article is to analyze the main features of the holiday spectacle in the context of the popular socio-cultural practice of today - festival tourism. The research methodology is based on an interdisciplinary combination of methods integrated with culturology, management, history. General scientific methods such as analysis, synthesis, deduction, induction, the method of connecting the abstract and the concrete are also used. The scientific novelty lies in the analysis of the peculiarities of holiday spectacles that shape the popularity of festival tourism. Conclusions. Festivals are the main form of presentation of the cultural and entertainment program of modern travel within the festival tourism. Their main advantages that determine the popularity are the creation of a festive spectacle, taking into account culturally historically determined worldviews; a variety of organizational and artistic means; variability; originality; openness and dialogic; continuity and adaptability; situationally and improvisation; interactivity; humor, irony, and self-irony.

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