Development Process of Political Communication in Turkey Cover Image

Türkiye’de Siyasal İletişimin Gelişim Süreci
Development Process of Political Communication in Turkey

Author(s): Umut Yıldız
Subject(s): Media studies, Politics and communication, Crowd Psychology: Mass phenomena and political interactions
Published by: SD Yayınevi
Keywords: New Media; Political Parties; Political Communications;

Summary/Abstract: In our age, new media provides the opportunity to reach much wider masses and segments in proportion to traditional media tools and equipment. Thanks to this opportunity, the dijital, which is accepted as the most important invention of the new media understanding, is used for many different purposes such as politics, entertainment, communication, commerce and education. Recently, the dijital has been used extensively for political communication, especially by political parties in terms of political election campaigns and initiatives. The dijital environment appears as an important medium that enables political parties and groups to meet and communicate with their stakeholders. For this reason, the communication work of political parties on the dijital should continue in a stable and determined manner in the process other than the election campaigns. Here, it is aimed to reveal how politically effective the political participation and communication processes of political parties and groups are with the opportunities provided by the new media patterned dijital. Within the framework of the study, the conceptual structure of political communication and the new media patterned dijital process were examined, and the purposeful status of their use by political parties was tried to be explained.

  • Issue Year: 7/2021
  • Issue No: 13
  • Page Range: 607-620
  • Page Count: 14
  • Language: Turkish