POLITIČNI IN MEDIJSKI POPULIZEM V TELEVIZIJSKEM POLITIČNEM INTERVJUJU
POLITICAL AND MEDIA POPULISM IN TELEVISION POLITICAL INTERVIEWS

Summary/Abstract: The goal of the article is to analyse populism as a style of communication. By adopting the visual interaction method in empirical analysis, the authors examine the specificities of the populist communication reproduced by journalists and politicians in news interviews on the topic of migration in the television shows Odmevi and 24UR ZVEČER. At the level of populism through the media, the authors argue that the discourse of politicians was primarily focused on generating and reinforcing fear of the Other. The discourse of the interviewees from the political field also underlined the protection of the Slovenian border, while the visual representation of the people as a homogenous national community followed as a visual element alongside graphic presentations in the studios of the analysed shows. Populism by the media as the reproduction of populist rhetoric and an expressive style is to be comprehended by analysing the role of journalists as tribunes of the people working for and on behalf of the people.

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