ОБРАЗНЫЕ СРАВНЕНИЯ КАК ЭКСПРЕССЕМЫ В МЕДИАТЕКСТАХ ТЕЛЕПРОГРАММЫ «ВЕСТИ НЕДЕЛИ С ДМИТРИЕМ КИСЕЛЕВЫМ»
FIGURATIVE COMPARISONS AS EXPRESSEMES IN THE MEDIA TEXTS OF THE TV PROGRAM VESTI NEDELI WITH DMITRY KISELYOV

Summary/Abstract: The research was carried out in line with media linguistics, a branch of the language science, the subjectof which is the media text as a discrete discursive unit functioning in printed, auditory, visual, and online media. Medialinguistics, which appeared at the turn of the XXI century, interacts with political and cognitive linguistics, sociology,stylistics, rhetoric, and discursology. One of the current promising areas of communicative linguistics is media linguistics,which deals with the issues of the relationship between verbal and media components. In the context of thesestudies, the linguistic organization of media speech in information and analytical programs is of special interest, sincethese programs interpret the facts of objective reality diff erently, due to the political and ideological emphases of newssources and the subjective perception of communicative events by the addresser (political observer, analyst or journalist).To describe the events that are in the focus of social attention, the author of the media text uses a wide range ofpictorial linguistic means, among which fi gurative comparisons stand out. The author’s comparative expressemes inmedia texts are distinguished by non-standardness and novelty, they create the eff ect of surprise, which helps to infl uencethe consciousness of the mass audience. The purpose of the work is to investigate individual author’s comparativeconstructions as expressemes used in socio-political media discourse, and to trace their stylistic functions using thematerials of informational and analytical media texts of the TV program Vesti Nedeli with Dmitry Kiselyov (WeeklyNews with Dmitry Kiselyov).

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