COVID-19 SÜRECİNDE MODA TASARIMINDA SÜRDÜRÜLEBİLİRLİK YAKLAŞIMLARI
SUSTAINABILITY APPROACHES IN FASHION DESIGN IN THE COVID-19 PROCESS

Summary/Abstract: The pandemic caused by Covid-19 virus, which emerged in Wuhan, China at the end of 2019 has caused changes in the production- consuption balances besides education, working environment and social life because of the full lockdown process. The increase in the time that is spent at home necessarily has caused people to question the concepts of damage to environment, waste, recycling and sustainability beside this, the fashion industry has been affected with its structure that encourages consuption, reflects change and temporary innovation. In this period the frequency of consumers' clothing purchases decreased, platforms selling second-handed products become more popular and fashion shows and fairs took place in digital platforms. The steps aimed at the conscious consumer for the use of organic and recyclable materials, recycling, and less water consumption, which started to be taken before the pandemic in the sector, gained speed with the introduction of digital technologies defined as industry 4.0. In the scope of the research, while the effects of the Covid-19 process on the fashion industry and design are disccused in the context of sustainability, it has been discussed what the positive and negative effects of sustainability moves which has increased its visibility. It is aimed that the study will contribute to sustainable development by drawing attention to the development of academic fashion literature and sustainable fashion as well as the other current studies in this field in the world.

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