„Problema” digitalizării în încercarea de protecţie a drepturilor de proprietate intelectuală
The „issue” of digitalization in the attempt to protect intellectual property rights

Summary/Abstract: The digital transformation has lately shaken up the conventional thinking and ways in which consumers have access to different kinds of works. These works are reproduced, distributed and accessed using computer technologies that altogether create a real virtual market which inevitably generates the infringement of the intellectual property rights. Penalties for these violations or the unauthorized access to protected works are difficult to enforce, due to a lack of harmonization in the legislation, but also to territorial limits or cross-border issues. The Digital Rights Management - DRM will hopefully prevent the future unauthorized access to the commercially valuable digital content (music, movies, books). With a rise in online piracy, DRM plays a major role in data security, as a way to protect the copyright for the digital media content (it can also be thought of as an anti-neutralization right).Unfortunately, these technologies can only make more difficult the stealing and sharing of online content, being unable to help identifying the persons who infringe the copyright. In the field of trademark the main digitalization issues are related to counterfeiting, which is commonly found even in the social media. Counterfeiters use official sites and legal online platforms (Facebook, Instagram, Linkedin, Twitter) to promote pirated and counterfeit goods. The traditional methods used to protect the intellectual property have become outdated in a digital era that has brought to life modern unauthorized methods to use trademark: facesquatting, cybersquatting, typosquatting, cybergriping, meta-tags etc.

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