Management of Online Shopping Determined by COVID-19 in Romania
Management of Online Shopping Determined by COVID-19 in Romania
Author(s): George Bucata, Florin PopescuSubject(s): Business Economy / Management, Health and medicine and law, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Editura Universitară Danubius
Keywords: Romanian e-commerce; COVID-19 e-commerce; online shopping; online customer behaviour; COVID-19 customer behaviour;
Summary/Abstract: Online commerce was defined by most as the winner of this period, which was marked by the Covid-19 pandemic, when offline businesses closed in many areas, as did restaurants, cafes and bars, as well as schools. So the pandemic forced the world to go digital and adapting to the new reality meant the persistence of online shopping behavior. This can also be seen in the numbers. To be more specific, data from the National Institute of Statistics shows that retail sales through contract stores or over the Internet increased by nearly 40% in the first half of 2020 vs 2020 compared to 2019. The pace slowed (7-13%) in January and February 2020 (compared to the same months in 2019) and increased to 27% in March 2020 when the state of emergency was declared in the middle of the year. Progress then galloped, peaking at 75% in April 2020, after which the pace slowed in May and June 2020 without falling below 50%.
Journal: Acta Universitatis Danubius. Œconomica
- Issue Year: 17/2021
- Issue No: 6
- Page Range: 38-51
- Page Count: 14
- Language: English