Evaluation of Marketing Components of Organic Cosmetics in terms of Socio-demographic Composition of Women Consumers
Evaluation of Marketing Components of Organic Cosmetics in terms of Socio-demographic Composition of Women Consumers
Author(s): Ayşe Ersoy YıldırımSubject(s): Business Economy / Management, Agriculture, Social psychology and group interaction, Health and medicine and law, Demography and human biology, Marketing / Advertising
Published by: Dicle Üniversitesi, Sivil Havacılık Yüksekokulu
Keywords: Marketing; Marketing Components; Organic Cosmetics; Consumer Evaluation; Socio-Demographic Qualities;
Summary/Abstract: The study aims to examine the evaluations of female consumers in terms of the socio-demographic variables for the marketing components of organic cosmetics. The study is designed as quantitative research in the descriptive model. The main population of the study is the female consumers in Malatya province. 583 samples with population characteristics were found suitable for the research. The consumer evaluation survey for the marketing components of organic cosmetic products and the survey form containing the questions concerning the socio-demographic qualities of the consumers were used as the assessment instrument. The unpaired t-test and one-way analysis of variance were used in the data analysis. Significant differences were found between the socio-demographic qualities of the participants and their evaluations for the marketing components of organic cosmetics.
Journal: International Journal of Management and Administration
- Issue Year: 5/2021
- Issue No: 10
- Page Range: 71-90
- Page Count: 20
- Language: English