Adolescents on YouTube: Gender Differences Regarding the Videos They Upload and Watch
Adolescents on YouTube: Gender Differences Regarding the Videos They Upload and Watch
Author(s): Rebeca Suarez-Alvarez, Antonio García-Jiménez, Manuel Montes-VozmedianoSubject(s): Social Sciences, Media studies, Communication studies
Published by: Wydawnictwo Uniwersytetu Wrocławskiego
Keywords: YouTube;teenagers;gender;visual consumption;audience;
Summary/Abstract: This study examines whether gender is a key factor when producing and uploading audio-visual content to this social network. The research has been carried out using content analysis methodology applied to a sample of 300 videos uploaded to YouTube by adolescents aged 11-17 years, which were collected and analysed during the state of emergency in Spain (13 March – 21 June of 2020) as a result of the COVID-19 pandemic. Contents uploaded by these YouTubers are amusing, and their topics differ significantly depending on the author’s gender. Boys focus mainly on playing games, while the range of topics among girls is more diverse. There are no significant differences in the way both genders approach the topic of COVID-19. Channels oriented toward girls are protected from comments their followers might make about them, whereas boys are more exposed to members of the public who view their audio-visual productions.
Journal: Central European Journal of Communication
- Issue Year: 14/2021
- Issue No: 29
- Page Range: 321-342
- Page Count: 22
- Language: English