Covid 19 and the Threat of Periodical Press Mortality
Covid 19 and the Threat of Periodical Press Mortality
Author(s): Hana PravdováSubject(s): Media studies, Business Economy / Management, Health and medicine and law, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: COVID 19; economic crisis; mortality; pandemic; periodicals; publishing; restart;
Summary/Abstract: The study focuses on the current situation of periodicals resulting from the COVID 19 pandemic. Many newspapers and magazines are disappearing and many publishers are reducing employees' wages or laying off employees. The author claims that the media must constantly re-evaluate their production and marketing strategies. This can motivate them to survive in the media market. According to her, however, the current pandemic may not lead to the destruction of media homes. It can also lead to their restart. The way in which periodicals will develop depends on various factors. As publishers, among other things, they will be able to adapt to the new situation. They will also need to offer what other media platforms cannot quite satisfy. The author of the study sees the solution to the situation in increasing the quality of the content of periodicals, preferring analytical articles and their greater focus on the information needs of target groups.
Journal: Megatrendy a médiá
- Issue Year: 7/2020
- Issue No: 1
- Page Range: 613-621
- Page Count: 9
- Language: English