The History of Theatre Advertising in Republic of Croatia
The History of Theatre Advertising in Republic of Croatia
Author(s): Iva BuljubašićSubject(s): Theatre, Dance, Performing Arts, Cultural history, Visual Arts, 19th Century, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: advertising; history; marketing in culture; theatre; theatre marketing;
Summary/Abstract: The aim of this paper is to present the theoretical framework of advertising history in the 19th century in Republic of Croatia, and critical review of posters that were the dominant advertising tool of theatrical life at that time, and also through which information about theater performances was transmitted. The paper presents characteristic posters that certainly depicted the cultural moment of the time. The mentioned posters were found in State Archive in City of Osijek and in of the national museum in City of Zagreb.
Journal: Megatrendy a médiá
- Issue Year: 7/2020
- Issue No: 1
- Page Range: 502-510
- Page Count: 9
- Language: English