Conservation of Cultural Heritage in the Trnava Self-Governing Region
Conservation of Cultural Heritage in the Trnava Self-Governing Region
Author(s): Dušan BlahútSubject(s): Cultural history, Museology & Heritage Studies, Regional Geography, Marketing / Advertising, Tourism
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: cultural heritage; marketing; monument; region; tourism; Trnava region;
Summary/Abstract: This paper deals with the restoration of historical monuments within the competence of the Trnava selfgoverning region in Slovakia and its use in further communication towards the visitor. Reconstructed monuments with built infrastructure have great potential to arouse the interest of domestic and foreign tourists if they are properly and effectively communicated. That is why we focus on marketing, which is an important tool in the development of tourism.
Journal: Megatrendy a médiá
- Issue Year: 7/2020
- Issue No: 1
- Page Range: 485-491
- Page Count: 7
- Language: English