Impact of Social Networks on Work of Small and Medium Enterprises
Impact of Social Networks on Work of Small and Medium Enterprises

Summary/Abstract: Social media networks have recently become a normal part of everyday life, and more and more companies recognize the benefits of using social media in their businesses - both for communicating with potential customers or connecting with audiences and for attracting new talent to their business. Communication through social media takes place daily, and the interaction is no longer one-sided. In this paper, an empirical study was conducted based on a structured interview with three Osijek- based IT companies, COBE Ltd., Factory and Inchoo Ltd. The research results indicate the positive impact of social media marketing on the performance of small and medium-sized enterprises in Osijek. Specifically, social networks have been shown to help communicate with audiences, partners, and clients, contribute to creating a company image in the marketplace and to bring in new employees. The marketing value of social networks is great, and the companies interviewed believe it is important to be present on them, but also believe there is still room for progress. By analyzing the theory and existing statistics on the use of social media networks in Croatia and around the world and researching them on IT companies in the city of Osijek, this paper aims to gain an insight into the importance of marketing through social networks to create the presence of small or medium-sized enterprises in the market and to realize any kind of profit through the active use of social networks.

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