Ethical Aspects in the Communication of Regional and Local Authorities with the Public
Ethical Aspects in the Communication of Regional and Local Authorities with the Public
Author(s): Denisa Jánošová, Tomasz M. JobczykSubject(s): Ethics / Practical Philosophy, Communication studies, Studies in violence and power, Social Norms / Social Control
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: communication process; ethics political power; public relations;
Summary/Abstract: Political activity, especially in the context of its media dimension, has become a permanent element of public life. Political competition, which results in exercising power, requires constant search for political attractiveness, especially in the immediate area, in the region and municipalities. Shaping the public opinion has brought attention to the issue of ethics of behaviour of politicians, because the ethical, and especially unethical context of behaviour of public figures is an extremely attractive matter. The ability to formulate assessments using the criterion of ethics has become in this dimension a very important element of influencing the behaviour of the electorate. The purpose of the article is to indicate the basic categories of ethical behaviour required for the communication of regional and local authorities with the public.
Journal: Megatrendy a médiá
- Issue Year: 7/2020
- Issue No: 1
- Page Range: 303-310
- Page Count: 8
- Language: English