Social Media Using in Region for Communication with Its Customers
Social Media Using in Region for Communication with Its Customers

Summary/Abstract: The function of regional marketing is based on knowledge, which informs us about what product it can offer, what opportunities are there, which is one of its strengths and weaknesses. Regional marketing and its success is based on findings from continual monitoring and evaluation of quality of the state of region also through social networks. Internet and new technologies have been able to activate markets, but also to connect humans internationally. Today, we are witnessing new opportunities that are almost always available. Social media causes interaction and communication between users. Social networks are the best known subset of social media. We can observe different content variations, sharing of them, up to the comments of the users. Social networks have become an integral part of communication for ordinary users as well as for cities or regions. For regions, using social media is an advantage in form of their own statements on the issues addressed. Today, the information that the region publishes through social networks reaches the customer immediately. This ensures high level of information for their users as well as the dissemination of this information. The aim of this paper is to bring knowledge that reflects social media types used for communication with customers in a selected Slovak region.

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