POMIĘDZY DATA SCIENCE A PERFORMANSEM. O NIEKTÓRYCH WYZWANIACH STOJĄCYCH PRZED WSPÓŁCZESNĄ SOCJOLOGIĄ
BETWEEN DATA SCIENCE AND PERFORMANCE: ON SOME OF THE CHALLENGES FACING CONTEMPORARY SOCIOLOGY

Summary/Abstract: The article is an attempt to describe the state of contemporary sociology and one of the challenges facing our discipline. This challenge is the emergence of data science: an approach that deals in a systematic, quantitative way with the analysis of digitally accumulated unstructured data on human behavior. Importantly, data science analyses do not draw on the achievements of sociology, neither in theories nor in the research methods. However, data science is replacing sociology (and other social sciences) outside the academic world. The paper tries to show how data science differs from other, earlier challenges for sociology.

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