Influence of Modern Phenomena in The Media Environment on Children and Adolescents Cover Image

Influence of Modern Phenomena in The Media Environment on Children and Adolescents
Influence of Modern Phenomena in The Media Environment on Children and Adolescents

Author(s): Dominik Mičuda
Subject(s): Media studies, Behaviorism, Family and social welfare, Marketing / Advertising, Social Norms / Social Control, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: advertising; children; influence; influencers; media; social behavior; youth;

Summary/Abstract: The use of technology and social media by children and young people is developing at a rapid pace, affecting their well-being. In order to understand these changes, there must be wider awareness of the types of social networking, as well as the effects of the modern phenomenon of influencers, which have a significant impact on juvenile development. A large number of juveniles have free access to social networks where many pitfalls await them. As they increasingly connect online via a mobile device or phone, their access has become more personalized, more common in a wide range of public and private spaces. Social networks encourage and rapidly evolve media practices that are increasingly rooted in other media areas - such as television, online games. As a result, social media are becoming a common feature of the daily lives of children and young people. However, social media is diverse and its effects on well-being of children and young people are increasingly focused on research, policy and service delivery and advertising.

  • Issue Year: 7/2020
  • Issue No: 1
  • Page Range: 227-234
  • Page Count: 8
  • Language: English