Influence of Modern Phenomena in The Media Environment on Children and Adolescents
Influence of Modern Phenomena in The Media Environment on Children and Adolescents
Author(s): Dominik MičudaSubject(s): Media studies, Behaviorism, Family and social welfare, Marketing / Advertising, Social Norms / Social Control, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: advertising; children; influence; influencers; media; social behavior; youth;
Summary/Abstract: The use of technology and social media by children and young people is developing at a rapid pace, affecting their well-being. In order to understand these changes, there must be wider awareness of the types of social networking, as well as the effects of the modern phenomenon of influencers, which have a significant impact on juvenile development. A large number of juveniles have free access to social networks where many pitfalls await them. As they increasingly connect online via a mobile device or phone, their access has become more personalized, more common in a wide range of public and private spaces. Social networks encourage and rapidly evolve media practices that are increasingly rooted in other media areas - such as television, online games. As a result, social media are becoming a common feature of the daily lives of children and young people. However, social media is diverse and its effects on well-being of children and young people are increasingly focused on research, policy and service delivery and advertising.
Journal: Megatrendy a médiá
- Issue Year: 7/2020
- Issue No: 1
- Page Range: 227-234
- Page Count: 8
- Language: English