Morality, the Needs of Society and Media
Morality, the Needs of Society and Media
Author(s): Janka KyseľovaSubject(s): Media studies, Family and social welfare, Marketing / Advertising, Social Norms / Social Control, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: definitions; education; identity; media; morality; needs; society;
Summary/Abstract: The article deals with the problem of definition of morality (normative definition, descriptive definition) and relationship of morality and media. The way morality is defined is crucial for the formulation of ethical theories. Advertisement and the media, which we perceive as commonplace and indispensable, have become an inseparable part of everyday life and one of the most influential socialising and educational means. We consider them distributors and bearers of value orientations, that is, they are involved in the creation of personality, identity, or other human qualities.
Journal: Megatrendy a médiá
- Issue Year: 7/2020
- Issue No: 1
- Page Range: 206-215
- Page Count: 10
- Language: English