Reflection of Marvel’s Spider-Man Games in the Context of Current and Upcoming Media Trends
Reflection of Marvel’s Spider-Man Games in the Context of Current and Upcoming Media Trends
Author(s): Zdenko MagoSubject(s): Media studies, Sociology of Culture, Film / Cinema / Cinematography, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Digital Games; In-Game Advertising; Multiverse; Popular Culture; Spider-Man; Superhero;
Summary/Abstract: Spider-Man, as one of the most famous and popular comic superheroes, has been adapted into digital games since the early 1980s. Recent movies about (or including) Spider-Man paid even more attention to this superhero, making him an eventual centre in the further development of pop-cultural artefacts. The study analyses digital-game adaptations of Spider-Man in order to reflect current and upcoming trends within media set by popular culture, including the impact of license rights ownership and the forthcoming plan of the Marvel Cinematic Universe. The study focuses particularly on aspects concerning the cross- and transmedia storytelling and in-game advertising, or rather its absence, in Marvel’s Spider-Man digital games as possible indicators of these trends, while applying the gaming platform to analysis as an additional factor.
Journal: Megatrendy a médiá
- Issue Year: 8/2021
- Issue No: 1
- Page Range: 551-562
- Page Count: 12
- Language: English