Inevitable Changes in Internal and External Communication of Regional Self-Government Bodies during Corona Crisis
Inevitable Changes in Internal and External Communication of Regional Self-Government Bodies during Corona Crisis
Author(s): Martin Halmo, Andrea TománkováSubject(s): Governance, Communication studies, Government/Political systems, Politics and communication, Health and medicine and law
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Changes in Communication; Communication Means; COVID-19; Marketing Communication; Self-Government;
Summary/Abstract: The global pandemic related to the spread of COVID-19 virus has affected not only the aspects of everyday life of the population but also the aspects of running the government at various levels of the state. At present the Government of the Slovak Republic is able to influence the difficult situation mainly with unpopular decisions and measures which are often presented by contradictory communication not only between individual bodies of public administration but also with the public. In this context the role of local governments is often mentioned. Despite their busy agenda they have been able to take preventive measures to help prevent the spread of the virus even sooner than the state itself. The authors of the paper point out the most significant changes that the extraordinary situation has brought to the field of self-government both in terms of internal and external communication and production process of the communication message.
Journal: Megatrendy a médiá
- Issue Year: 8/2021
- Issue No: 1
- Page Range: 379-386
- Page Count: 8
- Language: English