Social Media Marketing: Implementation of Guerrilla Marketing among Instagram Influencers
Social Media Marketing: Implementation of Guerrilla Marketing among Instagram Influencers

Summary/Abstract: Creativity, unconventionality, rebellion, innovation and imagination are some of the closest terms we can associate with guerilla marketing. The purpose of the paper Social Media Marketing: Implementation of Guerrilla Marketing among Instagram Influencers is to present influencer marketing as a necessary marketing strategy that makes company brands more visible to a large number of people and allows their products and services to be placed on the mass market. Numerous companies are increasingly resorting to this way of advertising where they enter into partnerships with influencers whose profiles are widely visited and who will best present and display their name and their products. Doing business with influencers on Instagram has proven to be a great way to sell and promote a brand, and the closeness that influencers achieve with their followers significantly affects the way potential customers perceive a brand.

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