Vaccination Discourse on Social Media: Preliminary Notes on Theory, Method and Ethical Challenges
Vaccination Discourse on Social Media: Preliminary Notes on Theory, Method and Ethical Challenges

Summary/Abstract: Vaccination Discourse on Social Media: Preliminary Notes on Theory, Method and Ethical Challenges The aim of this paper is to present the overview of literature insights and research findings pertaining to the new media specificities, vaccination discourse on social media and ethical aspects of using them in social science research. These findings will serve us for the development of the analytic framework for conducting a semantic network analysis and multimodal critical analysis of vaccination discourse in two Facebook groups in Croatia. The paper is part of the objectives set within the project The Impact of the Internet and Internet Social Networking Sites on the Attitudes and Decisions about Vaccination, funded by the Croatian Science Foundation. The goals are to map pro and anti-vaccination points of view and arguments, identify influencers, look into the factors motivating anti-vaccination attitudes on social media, and analyse prevailing sentiments, themes, resistant concepts and/or arguments. Strategies and measures to overcome misinformation and vaccine hesitancy are thereby of continuous interest.

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