The concept of selflove and selfcare profiles on Instagram
The concept of selflove and selfcare profiles on Instagram
Author(s): Mateusz Sobiech, Angelika WitkowskaSubject(s): Social Sciences, Media studies, Communication studies
Published by: Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej, UJ / Polskie Towarzystwo Komunikacji Społecznej
Keywords: INSTAGRAM;SELFLOVE;SELFCARE;SOCIAL MEDIA;MENTAL HEALTH;
Summary/Abstract: The Communication Strategy of Instagram Self-Love and Self-Care Accounts The paper aims at analyzing the communication strategies used by the creators of self-love and self-care accounts on Instagram. The number of such accounts increased recently, the reasons for which include Instagram’s rising popularity and deterioration of mental health throughout society. The paper consists of theoretical and analytical sections - it includes a historical overview of the concepts studied as well as a qualitative analysis of the content of several self-love and self-care Instagram accounts. The results offer an insight into the communication strategies of the creators of selected Instagram accounts concerning self-love and self-care as well as show how receivers react to such content.
Journal: Com.press
- Issue Year: 4/2021
- Issue No: 2
- Page Range: 108-123
- Page Count: 16
- Language: English