OD MAS REWOLUCYJNYCH DO MAS PRACUJĄCYCH. O MASIE W SIECI
FROM REVOLUTIONARY MASSES TO WORKING MASSES: ON THE MASSES IN THE NETWORK

Summary/Abstract: In my paper, I try to demonstrate how two processes that are crucial for modern societies, namely digitalization and networking, are transforming the categories of mass and massification. These latter phenomena, treated by social sciences as symptoms of disturbing social changes, both transient and short-term, are today changing in terms of their nature. In the text, this identification is based on a presentation of how mass has evolved from the early days of the Internet to today, going through three stages (mass 1.0, 2.0 and 3.0). In the latter, the most modern stage, networked working masses have appeared. The presentation of their characteristics and the reflection on how they differ from classic masses form an important part of the article.

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