INNOWACJE W UBEZPIECZENIACH KOMUNIKACYJNYCH W POLSCE
INNOVATIONS IN MOTOR INSURANCE IN POLAND

Summary/Abstract: The purpose of this article is to review and assess the innovations observed in the last twenty years in the national motor insurance sector, targeted at both individual clients and business entities with car fleets, and to determine how they have changed the functioning of the motor insurance market, including trends related to the development of this product in Poland. The study first emphasizes the importance of moving from the concept of product-centricity to customer- centricity, and then discusses various types of innovations related to the functioning of motor insurance, both on the supply and demand sides, and their importance is indicated. The summary of considerations attempts to show possible directions in which this sector may develop in the context of innovative solutions.

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