Free airtime of election committees in Poland compared with similar solutions in other countries. The attitude of Poles to free election broadcasts in the Polish public media
Free airtime of election committees in Poland compared with similar solutions in other countries. The attitude of Poles to free election broadcasts in the Polish public media

Summary/Abstract: The principle of equal electoral opportunities is implemented, inter alia, by allocating free airtime to political entities. In Poland, like in many other countries, the authorized committees have the right to use the public media’s airtime free of charge during election campaigns. The present article’s objective is to show the Polish solutions in this domain compared with the regulations in other countries and to present the research results and their analysis concerning Poles’ attitude to free election broadcasts – including their assessment of the broadcasts as a source of knowledge about candidates and parties taking part in the election campaign. The studies were carried out based on the survey questionnaire, which was compiled using the five-level Likert scale. The sample was selected by the stratifiedquota method (N = 971). The conclusions resulting from the survey suggest the need to retain the regulation that enables political entities in Poland to use free election broadcasts during election campaigns. At the same time, they point out that it is necessary to seek more advantageous forms and content to put airtime to appropriate use during the campaign period.

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