Tourist function as an element of the competitiveness of Szczyrk (Poland) during the COVID-19 pandemic Cover Image

Funkcja turystyczna jako element konkurencyjności miasta Szczyrk w czasie pandemii COVID-19
Tourist function as an element of the competitiveness of Szczyrk (Poland) during the COVID-19 pandemic

Author(s): Martyna Cader, Julia Gorzelany
Subject(s): Business Economy / Management, Health and medicine and law, Tourism
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie
Keywords: competitiveness; COVID-19 pandemic crisis; development of Szczyrk; tourism;

Summary/Abstract: The aim of the article was to evaluate the tourist function as a competitive factor of Szczyrk (Poland). The impact of the COVID-19 pandemic on the tourism sector was also investigated. In order to achieve the goal, an analysis of Polish and foreign literature was carried out, including statistical data. The considerations were supplemented with own research, in which the author’s questionnaire and expert interviews were used. The research was of a pilot nature and was carried out in Szczyrk and its vicinity. The main conclusion of the article is: the tourist function has a significant impact on the competitiveness of Szczyrk, at the same time the current epidemiological situation in the world shows that due to unforeseen events, the tourism industry may be endangered. Thus, it poses a real threat to Szczyrk, which may turn from a competitive town into an unattractive tourist destination in one day.

  • Issue Year: 17/2021
  • Issue No: 2
  • Page Range: 105-120
  • Page Count: 16
  • Language: Polish