ИНТЕРНЕТ МЕМЕ И НАРОДНАТА КАРНЕВАЛСКА КУЛТУРА НА БАХТИН
Internet Meme and Bakhtin‘s Carnival Folk Culture

Summary/Abstract: In this paper the term of the internet meme is analyzed as an essential genre in the new digital participative culture through the prism of carnivalization of Bakhtin. The following questions are answered: What is meme and what is internet meme? What is its role in the new digital participative culture? What is participative culture? I draw many parallels between the carnival folk culture of Bakhtin and the internet meme (or rather the new digital participative culture). The internet is turning into a carnival space, the main place where the popular culture today is being created and the internet meme is the main genre for its dissemination. Carnivalization is alterable, self-referent and self-parodic component of the digital culture. However, in comparison to the medieval carnival (which takes place in a specific time frame) participative culture is in constant carnivalization. This permanence of the carnivalization brings certain hazards like the troll-culture, "the bad twin" of the digital participative culture where the internet memes are being used as efficient tools for propaganda and spreading of fake news.

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