Nouveau type de stars, nouveaux actes de langage ? La construction de l’ethos discursif de youtubeurs français à travers les rituels d’ouverture et de clôture de leurs vidéos
New Type of Stars, New Speech Acts? The Construction of the Discursive Ethos of French YouTubers Throughout the Opening and Closing Rituals of Their Videos

Summary/Abstract: This article focuses on the notion of ethos of famous YouTubers from France and aims to highlight the construction of identity that takes place in the speech acts opening and closing their communication. The nature of these acts on YouTube’s generic scene requires, on the one hand, to question their ritualistic function and, on the other hand, an analysis of the stereotyping of strategies. These points of view allow us to understand the language mechanism of the emblematic figures of French YouTube channels as well as the interpersonal relationship established by their activity.

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