Vizualinės ironijos žanrai memuose: dekonstruojant Rožinio pudelio mados memus
Memetic Genres of Visual Irony: Deconstructing the Pink Poodle Fashion Memes

Summary/Abstract: The aim of the article is to disentangle the mix of humour genres in the visual domain by following the scheme of Kreuz and Roberts which was produced for literary genres of irony such as satire, sarcasm, and parody (1993). The analysis is based on fashion memes created by the Pink Poodle, an imaginary persona operating in Lithuanian social networks and a prolific producer of original fashion memes. The article reviews Pink Poodle memes, deconstructing the scheme of ‘joke’ production. Analysing visual and verbal elements of Poodle’s memes, the author is looking into the mechanics of humour as it occurs in a fashion meme and examining the differences among irony, parody, sarcasm and satire in the visual domain of memes.

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