SOVYET DÖNEMİ ERMENİSTAN’A YÖNELİK SOSYO-POLİTİK BASKI: ALKOLÜN AZALTILMASINA YÖNELİK ÇALIŞMALAR
SOCIO-POLITICAL PRESSURE ON SOVIET-ERA ARMENIA: EFFORTS TO REDUCE ALCOHOL CONSUMPTION

Summary/Abstract: The Soviet Union is a state structure consisting of union management units under Central System Management based on planning. It aimed for a system within the borders of the Soviet Union, where planning according to the incomplete or excessive economic, social, social situation was reorganized and new applications were switched to optimization. When the extremism of alcohol use was noticed in the Soviets, work began on the members of the Union who were identified to rasp the extremism. Campaigns sometimes carried out in the Soviet Union were planned in such a way as to attract the attention of the public when it was deemed necessary, and influence was created through negative perception. After determining the excess alcohol consumption in Armenia, it was attempted to create a negative public perception of alcohol and to reduce alcohol consumption in Armenia and therefore in the Soviet Union. At this stage, anti-alcohol propaganda was carried out through posters in the Armenian Soviet Socialist Republic (ESSC), as a member of the Soviet Union, in order to reduce the alcohol consumption of the Armenian people. In the study, posters prepared against alcohol consumption in ASSR were examined using the semiotic concepts of Danish linguist Louis Hjelmslev (1899-1965) through the messages given against alcohol consumption. In the posters examined, it was aimed to explain the visual and written indicators that formed the public opinion against alcohol consumption in the ASSR. In the findings obtained in the study, it was revealed that the negative perception of alcohol consumption was tried to be formed by associating alcohol consumption with traffic accidents through posters. In this process, it was concluded that the visual and written codes used in the posters formed the perception that alcohol consumption causes death and disability of people.

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