COVID-19 AND DATA: CRISIS MITIGATION TOOLS
COVID-19 AND DATA: CRISIS MITIGATION TOOLS

Summary/Abstract: The cultural and creative sector (CCS) is one of the hardest-hit sectors due to COVID-19. The rapid decline in audience and revenues makes it impossible to create and offer financially demanding cultural products and services. This will be a longterm effect – it will affect the supply and demand of cultural services for at least two to three years to come. A realistic forecast suggests that this period will be characterized by a narrowed audience market, a decline in the purchasing power of the population and reduced leverage of funding. Decisions about performances, productions and investments in new content can no longer rely on traditional audience behavioural patterns, historical demand data, or an organization’s institutional memory. Cultural institutions need to make decisions about the future without being able to predict it even two weeks ahead. The article examines the open data arrays available in Latvia on and the potential of their use in the cultural and creative sector to alleviate the crisis.

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