Kaznodzieja, coach czy influencer?
A Preacher, a Coach, or an Influencer?
What is the Contemporary Media Recipient Looking for?
Author(s): Witold OstafińskiSubject(s): Christian Theology and Religion, Theology and Religion, Pastoral Theology
Published by: Wydawnictwo Naukowe Uniwersytetu Papieskiego Jana Pawła II w Krakowie
Keywords: preacher; sermon; coach; influencer; blog; vlog; followers; evangelism; social media; listener; recipient; the internet
Summary/Abstract: Universal internet access and technological innovation in posting audio and video content online has become a new media and social reality, which requires reconsidering the way God’s Word is preached in the modern world. New technologies offer new chances and greater opportunities to influence recipients who seek answers not only to existential, but also to spiritual, religious and transcendental questions. The more prominent online presence of God’s Word preachers and expanding their competences to include coaching and influencer’s skills creates opportunities for more fruitful evangelism and more effective presentation of evangelical content.
Journal: Polonia Sacra
- Issue Year: 25/2021
- Issue No: 4
- Page Range: 135-149
- Page Count: 15
- Language: Polish