Sensory Storytelling, a Current Tool of Communication in Advertising
Sensory Storytelling, a Current Tool of Communication in Advertising
Author(s): Daniela Cătău-VereșSubject(s): Social Sciences, Law, Constitution, Jurisprudence, Communication studies, Administrative Law
Published by: Editura Lumen, Asociatia Lumen
Keywords: sensory storytelling; advertising; narrative text; communication; narratology;
Summary/Abstract: Through the concept of sensory storytelling, we enter a field of communication still insufficiently explored, but which allows us to find out how advertising discourse is organized and works in a way as close as possible to reality, even if the mechanisms that compose it are not always understood by consumer, but are well directed by those behind the scenes of advertising. The analytical categories of the advertising narrative text, partially addressed in studies of general narratology and advertising semiotics, confirm the importance of narration in advertising communication and the deepening of the process of storytelling for the senses so that the message is persuasive.
Journal: European Journal of Law and Public Administration
- Issue Year: 8/2021
- Issue No: 1
- Page Range: 80-89
- Page Count: 10
- Language: English