Children’s brand perception
Children’s brand perception

Summary/Abstract: It is generally known that brands occupy an important role in everyone’s life because they are everywhere. Teens (children with ages from 10-11th) represent the most influenced brand generation. Over the years, brands became an important part of a child’s personality. Nowadays, a brand help a child to define himself or herself. The purpose of this study is to determine how young consumers perceive brands, with a special focus on Coca-Cola, McDonald’s and Danone. Researchers found that there is a connection between the young and the adult consumer. The sample of the study consisted of 30 children, aged 10-12th, pupils from a school in Cluj-Napoca.

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