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Review of: Rainer Bauböck & Thomas Faist [eds]: “Diaspora and Transnationalism. Concepts, Theories and Methods.”; Amsterdam University Press, 2010. p. 357. by: Nagy Terézia
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The purpose of this study is to test whether the influence of satisfaction and reputation on repurchase intention varies among analytic and holistic thinkers. We employed an individual level approach to measure cross-cultural differences regarding thinking style and other variables. We made a cross-cultural comparison via analyzing the effects of satisfaction and firm reputation on repurchase intention, using data from the USA and Turkey that reflect analytic and holistic thinking cultures, respectively. Also, we conducted intra-cultural analyses in which the USA data and Turkish data were analyzed separately. Findings from these analyses revealed that holistic and analytic thinking styles create differences at the individual level (intra-cultural) but not at the cultural level (cross-cultural). In the Turkish sample, the impact of reputation on repurchase intention is found to be stronger than that of satisfaction for holistic thinkers.
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In recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Turkish consumers contributing to the sharing economy by using the self‑determination theory. For this purpose, a questionnaire was conducted with 160 participants contributing to the sharing economy through the use of Airbnb, which is the most commonly used among sharing economies around the world. Examining the results of the research, it is noted that among the three motivational factors (economic benefit, enjoyment, sustainability) which have a positive effect on attitude, only the level of perceived enjoyment has the highest effect on the attitude and also an effect on the behavior intention.
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The present study aimed to explore whether personality traits influence buying behaviour and if this influence differs depending on a different culture. The author focused on a crosscultural investigation of Poland and the UK. Data were collected via an online questionnaire which measured personality traits, consumer purchase behaviour and the meaning of branded products for 525 participants. The results show significant relationships between personality traits and both, consumer shopping styles and the way individuals perceived branded products.Personality traits were assessed by the MINI-IPIP test, a 20-items instrument which measures the Big Five personalities: Extraversion, Agreeableness, Conscientiousness, Neuroticism, andIntellect/Imagination (or Openness). Buying behaviour was tested by two scales. The first one was a 39-item Consumer Shopping Inventory (CSI), which indentifies eight shopping style dimensions: Perfectionist/High Quality Conscious, Brand Consciousness/Price Equals Quality,Novelty and Fashion Conscious, Recreational and Shopping Conscious, Price Conscious/Value for the Money, Impulsiveness/Careless, Confused by Over choice, Habitual/Brand Loyal. Another instrument used was a 32-item the Meaning of Branded Products scale, presenting four dominant themes: Quality, Values, Personal Identity and Traditions. The present study also investigated the moderating effect of citizenship and other socio-demographic characteristics in the relation between personality traits and both, the meaning of branded products and shopping styles.
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Mobile shopping (m-shopping) has become extremely significant for both marketing and retail selling. Despite the fact that m-shopping has evolved into a popular alternative approach for purchasing products and services worldwide, the research regarding the extent of its adoption is still on a mediocre level and in certain countries, such as Greece, is rather limited. It is highly important to analyze and fully comprehend several factors that influence the acceptance of mobile technologies by consumers in order to motivate and support sellers’ mobile strategy. The objective of this research is to approach the factors that affect m-shopping with the analysis of two categories of mobile users, those who have already been involved in m-shopping and those who have not. Specifically, this work aims to explore and explain, in an introductory way, the critical factors that tend to influence m-shopping acceptance in order to predict both the consumers’ attitude towards m-shopping and their purchasing behavior via mobile devices, based on literature review and empirical survey.
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The main goal of this article is to present the barriers faced by mobile technology from the individualusers’ perspective. The paper bases on the author’s own research conducted in 2017 among the studentsof the Warsaw University. The article presents a short description of the mobile technology market bothin the context of the home market and worldwide. The main part of the paper is devoted to a detaileddiscussion of the barriers associated with the use of mobile technologies and the presentation of results.
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Wishing to be more friendly to their citizens and to be managed more efficiently, cities are using a varietyof modern ICT solutions for their needs. In this way, the smart city concept is being implemented, using,among others, the Internet of Things (IoT), which will become a key tool to improve the functioningof urban agglomerations. This idea develops very dynamically and creates tremendous opportunitiesfor smart cities. But in addition to the benefits it brings, it also creates serious threats, primarily forprivacy and personal data protection. Its applications improve our lives but also create new forms ofrisk and become the challenge for security architects. The purpose of this paper is to review selectedapplications of the Internet of Things in the context of the smart city and to describe the cybersecuritythreats resulting from widening access of new devices to the network in this area.
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Virtual reality is a phenomenon that has become increasingly important in the current economy, thanksto: falling prices, optimized equipment size and increased availability of devices that use this technology.The aim of this article is to characterize virtual reality (VR) and to present the results of my researchconcerning VR technology and recognizability of virtual reality headsets which are available on themarket. The study begins with a synthetic representation of the concept of virtual reality. Then it brieflydescribes the largest manufacturers of virtual reality equipment with their most popular solutions. Thestudy is completed with the presentation of my own research results.
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The phenomenon of information asymmetry between the supplier and the client in IT projects based onoutsourcing is an important issue that affects the entire life cycle of an IT project. Information asymmetry is an inherent feature of transactions in the IT market, which should be considered while analysing IT project success. The aim of this article is to summarise my research concerning information asymmetry in IT projects. The conclusions may be interesting both for practitioners and theorists of business informatics.
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The paper presents a model of direct P2P lending systems launched in response to the IT users’(consumers’) changing needs and determined by the technological progress and the growing role ofsocial media and networking. Based on the methodology proposed by the author, the global P2P lendingmarket segment is estimated and analysed, with a focus on a major subset of Chinese platforms. Thesize of this segment is measured so as to determine the extent of its influence on the processes ofeconomic development, including in particular job creation. The main benefits and risks of the modelare identified, as well as its growth prospects.
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The paper addresses the issue of design and development of mobile apps providing the functionality of interactive multimedia guides (e-guides) for tourist attractions. It proposes a new specification of thee-guide development process, designed within the framework of the BalticMuseums: Love IT! project aimed at designing and implementing e-guide-based tours in a number of diverse tourist attractions of the South Baltic area. Assuming that it is the visitors themselves that can help best in such design and development of e-guides that the final result meets the visitors’ expectations, the proposed process has been based on the user-centered design methodology. The paper describes the basics of the chosen approach, presents the assumptions which affected formulation of the proposed process, and, most of all, defines its stages as well as demonstrates its compliance with the adopted methodological approach.
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The paper aims to contribute to the research of the film market, starting a discussion and seeking answers to the following problem: What spectrum of film-viewer experiences can be identified and better understood due to the implementation of text mining in the analysis of online film reviews? The presented study was based on the analysis of online audience reviews of five films targeted at a young audience, with their premières in 2016 and 2017. The findings suggest that implementing text mining as a method of analysis of online reviews can provide valuable insight into the film market, which may be helpful for producers in developing future productions, or altering the communication strategy.
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Review of: BLUEPOINT GAMES: Shadow of the Colossus (PlayStation 4 version). [digital game]. Tokyo: Sony Interactive Entertainment, 2018.
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Review of: KERR, A.: Global Games : Production, Circulation and Policy in the Networked Era. New York : Taylor & Francis, 2017. 228 p. ISBN 978-0-415-85887-8.
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This article presents the results of research of sociological status (sociological paradigm) of members of the Croatian Armed Forces in the period before and after Croatia joined NATO as a full member, in the context of strengthening the organisational culture of the armed forces (military culture) as a set of values, beliefs and customs associated with the formal organisational structure producing norms of behaviour in the armed forces. The key starting point for the research was the theoretical assumption about organisational differences in value orientations, where the hypothesis of the study was that in the Croatian Armed Forces as a military organisation there are significant differences between members of the Air Force and Air Defence, Navy, Infantry, SF, Armoured Corps, Military Police and Artillery. A fragmented organisational perspective of the (military) culture was manifested through conservative and practical orientation towards work, where a stable working environment was preferred and where focus on achievement and tendency for risk-taking (in average terms) were not expressed. Overall job satisfaction was satisfactory; however, it should be noted that members of the Air Force and Air Defence were statistically more oriented towards military service as a profession and not as a military vocation. It is the authors’ opinion that the solution lies in harmonisation (harmony between management and command) and a new understanding of diversity as a means and instrument for improving efficiency in managing and leading military organisations as a component of military culture.
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Social entrepreneurship has always been a contested concept, both within the academic discourse and in practice. A lot of scholarly effort has been put into analyzing the different definitions of social entrepreneurship and the negative consequences that the definitional debate has on the opportunity to advance social entrepreneurship as a research field. Very little is known about what the consequences of the multiple meanings of social entrepreneurship are for people working in the sector. This paper advances knowledge on this topic by looking at the social entrepreneurship sector in England and by investigating through qualitative research methods what sector members think about social entrepreneurship and its unclear boundaries. The results show that there are three different conceptions of social entrepreneurship within the sector in England. However, while everyone agrees on the presence of a definitional debate, opinions on what this means for the sector are several. Some members think it is something positive; some others think it is causing different issues, and a third group considers it as irrelevant.
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Journalists have been facing a variety of challenges and are even being laid off in the face of changing media ecosystems in the age of digital convergence. Sharing similar characteristics with entrepreneurs, numerous journalists have worked together to develop social enterprises, attaining social change through business approaches. The present study explores the intentions of former and current journalists to establish social enterprises, using questionnaires focused on personality traits, creativity, and social capital. Results reveal that creativity was found to have a significant influence on the social entrepreneurial intentions of journalists, as does having higher bridging-type social capital.
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The aim of this paper is to extract and describe recent social initiatives in food consumption and distribution in Poland and indicate their characteristics related to sustainable consumption, sharing economy and collaborative consumption and to indicate the processes, mechanisms and future development options. Food is among areas that seem to adapt to those ideas more easily which means that individual consumers seem to see value in behaving in a more responsible way. In Poland, social awareness is rather limited and responsible behavior happens on a minor scale for the moment, but more international research shows the great potential of sharing economy. Food is being wasted therefore it constitutes a good ground for changing consumption habits. The paper presents four chosen social initiatives in Poland that refer to a sustainable consumption philosophy and collaborative consumption. Those mini case studies are backed by a thorough analysis of relevant literature, theme contents on websites, and results of secondary research studies dedicated to the issues discussed in the paper. Due to the qualitative character of the study, it shall be followed by more quantitative research to allow for more general insights and conclusions.
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