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Mogućnost Komunikacije u Svijetu Višeznačnosti

Author(s): Mate Penava / Language(s): Croatian Issue: 4/2015

The main focal point of the paper will be the problem of communication. is problem will be addressed from multiple angles, with the theoretical viewpoint typical for philosophy. General questions like the possibility of communication and its sources will be presented through some specific problems like the problem of following a rule, critique of essentialism and an adequate theory of communication or, more specifically, conversation. Authorities in this field, like Frege, Wittgenstein, Searle, Kripke and Grice will be consulted to provide a background for the theses of the paper.

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Moda i semiotika roda

Moda i semiotika roda

Author(s): Iva Jestratijević / Language(s): Serbian Issue: 4/2015

Contemporary studies of fashion interpret articles of clothing as text, through which a specific cultural identity is constructed and expressed. As identities are momentarily realized through the performative act of identifying with a real or ideal subject, fashion has a special significance in every visual creation of a subject as the identity of a given role. In accordance with this, the dressing of the body is viewed as one of the available means of gender identification, as well as a way to confirm the subject through the performing of the assigned role of man and woman. Seeing as the performance of a certain role, in this specific case, entails the existence of the subject as event (of a textual) role, the sphere of clothing fashion is in this paper primarily connected to the sphere of representing the subject as member of a gender category. Clothing is viewed as one in a slew of instruments of gender naturalization, in the sense of the power which clothing has for upholding, performing and displaying the stability of gender norms. Hence, this paper will consider always current issues of the existence of established boundaries of male and female fashion, male and female clothing ornaments and colors, as well as socially acceptable male and female forms of clothing.

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Visual Metaphors in Communication: Intertextual Semiosis and Déjà Vu in Print Advertising

Visual Metaphors in Communication: Intertextual Semiosis and Déjà Vu in Print Advertising

Author(s): Evripides Zantides / Language(s): English Issue: 3/2016

Metaphor, as a concept in which a signified is applied to a signifier that is not literally applicable, does not only refer to speech or verbal language, but also to a wide use of practical applications in visual communication, particularly in advertising design and communication. The metaphorical rhetoric in advertisements is a common practice often used to attract the viewers’ attention, as well as enhance the persuasiveness of messages. From a cognitive perspective, semiosis in the process of visual metaphors in communication, is a complex subject with often a variety of subjective interpretations on behalf of the viewers. Intertextuality, as another form of metaphoric communication that depends on pre-existingtexts (verbal or non-verbal), produces meanings that often deal with parody, sarcasm or irony. Additionally, they are also frequently characterised as anarchistic and provocative, because of the anti-advertising or anti-consumerism/social statements they make.The current study aims to present a literature review on how visual metaphors are defined in printa dvertising, and build on this to examine the notion of intertextuality as a form of déjà vu-metaphor that is popular in advertising and graphic communication.Semiotic analysis as a methodology is used on a purposive sample of print advertisements—including examples of logotypes as well—in order to categorize thematically the major typological references, in respect of intertextual advertising, as well as extract ideological conclusions.The results show that intertextuality in advertising draws its sources of meaning mainly from the Film industry, Art, Monuments and places, Literary texts and Graphic and Advertising itself, whilst, as far as logos is concerned, the source of meaning is purely linguistic. The study also shows that Intertextual visual metaphor semiosis has a variety of popular verbal or non-verbal references and depends on the socio-political context of the sample under investigation.

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PRESKRYPTYWNA EKSPLIKACJA TEZY O NORMATYWNOŚCI ZNACZENIA I TRUDNOŚCI Z NIĄ  ZWIĄZANE

PRESKRYPTYWNA EKSPLIKACJA TEZY O NORMATYWNOŚCI ZNACZENIA I TRUDNOŚCI Z NIĄ ZWIĄZANE

Author(s): Bartosz Kaluziński / Language(s): Polish Issue: 28/2015

The aim of this paper is to analyse prescriptive interpretations of the thesis that meaning is normative, which was introduced by Saul Kripke and later developed by Paul Boghossian. We are going to show that meaning prescriptivism is counter-intuitive and has implausible consequences. Attempts to save prescriptive interpretations by appealing to prima facie obligations or „normativity of judgment” are unsuccessful.

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СЕМІОТИЧНЕ РОЗУМІННЯ КАТЕГОРІЇ «ЗНАК» У КОНТЕКСТІ РАННЬОСЕРЕДНЬОВІЧНОГО ДИСКУРСУ

СЕМІОТИЧНЕ РОЗУМІННЯ КАТЕГОРІЇ «ЗНАК» У КОНТЕКСТІ РАННЬОСЕРЕДНЬОВІЧНОГО ДИСКУРСУ

Author(s): Irina P’yatniskaya-Pozdnyakova / Language(s): Ukrainian Issue: 4/2016

The purpose of the work. This study is related to semiotic understanding of the category "sign" in the context of early medieval discourse. Despite the fundamental body of academic research of the work of a prominent Christian philosopher St. Aurelius Augustine the blessed, the iconic doctrine of the thinker, dispersed in various treatises, remains poorly understood. The methodology of research involves the application of an analytical method, which resulted in the identified basic concepts of symbolic theory. This method allowed us to analyze and summarize the profound reasoning of the theologian, which contributed to the formation of a structured knowledge of signs, which still has not lost its relevance. Scientific novelty lies in the selection of a semiotic understanding of the category "sign" in the context of landmark doctrine Augustine the blessed. Analysis and comparison of the different provisions of the thinker showed that the sign was conceived not only as a tool of interpretation of the Holy Scriptures, but also acquired the meaning of a universal essence, which was the knowledge of the world. Conclusions. Understanding of the main provisions of the landmark theory of Augustine the blessed suggests that it is in the treatises of the thinker for the first time in the history of Western medieval thought stated semiotic understanding of the category of "sign" that was practically the only almost to the end of the XVII century. The distinction between things natural and the data allowed the thinker to carry out the distribution of Existence on cultural and natural, to indicate that anything functioning as a sign, if in the process of perception the awareness of something else, but herself.

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ИМЕННАЯ ДРАМАТУРГИЯ ОПЕРЫ САН БО "БАБОЧКА"

ИМЕННАЯ ДРАМАТУРГИЯ ОПЕРЫ САН БО "БАБОЧКА"

Author(s): E Syanway / Language(s): Russian Issue: 1/2017

Purpose of Article. The purpose of the article is to find out the role of onyms and appellātīvuses in the music drama of the transformations of San Bo "Butterfly". Methodology. The methodology is based on the method of the ononomathological analysis of music, developed by O. G. Roschenko. Scientific Novelty. The scientific novelty of the research is to trace nature of the name-creative processes in the formation of the music and poetic conception of San Bo’s opera "Butterfly". The charac-ter’s names are divided into two groups: own names (onyms) and general (sacral appellātīvuses). The free announcement of the own name is a proof of readiness to victim. The absence of the own name is determined by the deconstruction of the inside world. The author had found out the name inthonems Lyan Jenbo and Cu Intei. The name of the hero is got as a result of the process of the transformation appellātīvuses to onyms. It allows to compare it with classic Chinese poems, signed by Poet-Seeker. At the beginning of the hero’s monologue, her names united the unity of her name-function and own name: "Butterfly-Daughter, Intei Ya". Conclusions. In the opera San Bo, the law of the name-creative process acted in the artist compositions: names are analogies of the structure of the personality, re-production of the myth logics. It consists of abroad, closed plots, which cooperate with each others and stimulate the development of the Chinese Music Drama of Transformation. The processes of the logics show the common features of the name-creation in Chinese and European operas, which proves the strong links between Western and Eastern civilisations.

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Eesti üldlaulupeo tähenduslikkusest

Eesti üldlaulupeo tähenduslikkusest

Author(s): Rein Veidemann / Language(s): Estonian Issue: 12/2015

The article focuses on the analysis of the meaning and the significance of the Estonian Song Festival, utilizing the concepts of Tartu–Moscow School of cultural semiotics (mainly Juri Lotman). The analysis is conducted within the context of the song festival’s history. The following segments of analysis are distinguished: the development of primary significations in the field of differing influences; repertoire as a text; song festival as a ritual; the dichotomy of the inner and external form of the song festivals. It is asserted that the Estonian Song Festivals are a challenge posed by the periphery to the centre: the tradition of choral songs (Liedertafel) operative in Western Germany spread to the Baltic provinces in the 19th century. Under the leadership of J. V. Jannsen, the format of Baltic song festivals was transmitted onto the first Estonian Song Festival in 1869. The interrelatedness of cultural periphery and centre is also evident in the Moravian Church movement which spread into Estonian territory in the latter half of the 18th century – their ideological pattern becomes both the signifier of the national awakening and of the song festival („the singing congregation”). During the first years of the song festival, its authenticity in relation to Estonian culture constantly posed problems. Although the song festival is a cultural transfer, it is given significance as „our very own”, on the one hand, by Estonian culture’s fundamental transitivity (Estonian culture as a border culture), and on the other hand, by the religious function of the Song Festival. To put it figuratively: Estonians have, at least up to this point, been a people of the Song Festival Religion.

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Juttu Tiit-Rein Viitsoga, semiootikast

Juttu Tiit-Rein Viitsoga, semiootikast

Author(s): Ekaterina Velmezova,Kalevi Kull,Tiit-Rein Viitso / Language(s): Estonian Issue: 13/2016

Tuntud soome-ugri keeleteadlane, Tartu Ülikooli läänemeresoome keelte emeriitprofessor Tiit-Rein Viitso on üks neid eesti teadlasi, kelle nime vahel esile tuuakse Tartu–Moskva semiootikakoolkonnaga seotult. Meie vestlus 17. veebruaril 2016. aastal tema kabinetis Jakobi 2 majas, pärast ta loengut, pakub ehk võimalusi märgata mõnd Tartu–Moskva koolkonna tahku, millest seni võrdlemisi vähe on kirjutatud. Jutuajamiseks valmistudes panime paberile rea küsimusi tema suhtumise kohta Tartu–Moskva koolkonda ja sealhulgas Lotmani ideedesse, kuid neist polnud palju kasu, sest üks esimesi T. -R. Viitso väiteid oli: „Ei, ma ei ole semiootik, muidugi!”

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ГЕНЕЗА ЗАГАЛЬНОВІЙСЬКОВОГО НАРУКАВНОГО ЗНАКУ ЗБРОЙНИХ СИЛ УКРАЇНИ ТА ВИМОГИ ЧАСУ

ГЕНЕЗА ЗАГАЛЬНОВІЙСЬКОВОГО НАРУКАВНОГО ЗНАКУ ЗБРОЙНИХ СИЛ УКРАЇНИ ТА ВИМОГИ ЧАСУ

Author(s): Victor Karpov / Language(s): Ukrainian Issue: 2/2015

The article deals with the formation of the complex symbolism Combined shoulder mark. We analyze the content of symbols and traditions of its compliance with military symbols of the state. It is noted that the introduction of combined sleeve sign was among the first steps to a military symbols of Ukraine.

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Nation Branding in Romania After 1989: A Cultural Semiotic Perspective

Nation Branding in Romania After 1989: A Cultural Semiotic Perspective

Author(s): Bianca-Florentina Cheregi / Language(s): English Issue: 1/2017

This paper discusses four nation branding post-communist campaigns initiated by the Romanian Government, from a cultural semiotic perspective, as developed by the Tartu-Moscow-Semiotic School. In so doing, it focuses on analyzing advertising and national identity discourses inside the semiospheres. Moreover, the paper investigates how elements of neoliberal ideology are addressed in the governmental campaigns, considering the “marketization of public discourse” (Fairclough, 1993). Nation branding in post-communist Romania is a distinctive phenomena, compared to other countries, especially from Western Europe. In transition countries, nation branding is often mentioned because of the constant need to reconfigure national identity by dissociating from the communist past (Kaneva, 2012). In Romania, nation branding is also a public issue discussed in the media, connected to the ways in which the international press portrays the country or to the migrants’ actions. In this context, Romania’s nation brand represents a cultural space and the campaigns mobilize cultural symbols as systems of signs necessary for the existence and functioning of advertising discourses.Using a semiotic analysis linked to the field of cultural semiotics (Lotman, 2005/1984), this article analyzes four nation branding campaigns initiated by the Romanian Government (Romania Simply Surprising – 2004, Romania Land of Choice – 2009, Explore the Carpathian Garden – 2010, and Discover the Place Where You Feel Reborn – 2014), considering elements such as semiotic borders, dual coding and symbols. The results show that the campaigns are part of four different semiospheres, integrating discursive practices both from advertising and public diplomacy when communicating the national image to the internal (citizens) or external (international) audiences.

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Parametri pozorišne semiologije

Parametri pozorišne semiologije

Author(s): Umberto Eco / Language(s): Serbian Issue: 260/1980

Želeo bih na samom početku, i s najveoim zadovoljstvom, da naznačim da je pozorište forma umetničkog komuniciranja koja mi je najstramija, upravo forma kojoj nikada nisam posvetio posebne studije i koja me je poslednjdh godina — uostalom, iz potpuno slučajnih razloga — zaticala odsutnog i rasejanog. Ovakav uvod ne pravdm ni sa žaljenjem niti iz srama, već, naprotiv, sa zadovoljstvom, i to s razloga metodološke efikasnosti: recimo da sam oduševljen što mogu da se žrtvujem poput zamorčeta radi uspeha ove rasprave. Drugim rečima, osećam se danas u istom položaju kao i Averoes, o kome nam pripoveda Horhe Luis Borhes u jednoj od svojiih priča: Averoes je postavijao problem dramske radnje čiju je apstraktnu definiciju našao u Aristotela, ali za koju mu okolna kultura nije nikada pružila konkretan primer.

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Lethal Program of Culture VS the Whole of Presentation. Presentation of Body without Organs

Lethal Program of Culture VS the Whole of Presentation. Presentation of Body without Organs

Author(s): Agnieszka Doda-Wyszyńska / Language(s): English Issue: 1/2016

The culture of signs is a recurrent term in philosophy. It does not allow mindless programs to win. Thanks to it, it is possible to put trust in model, holistic approaches rather than the linguistic determination of meanings. The process of departing from philosophical reflection, which has always been holistic, expressed with the diagram: ideas – notions – definitions, is here reversed. Presentations allow the return to ideas; ideas have more of the imaginary than the symbolic. The concept of the Body without Organs depicts a new form of sensualisation directed not at gaining permanent representations but at the possibilities of switching various functions of experience.

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The false dichotomy between causal realization and semantic computation

The false dichotomy between causal realization and semantic computation

Author(s): Marcin Miłkowski / Language(s): English Issue: 38/2017

In this paper, I show how semantic factors constrain the understanding of the computational phenomena to be explained so that they help build better mechanistic models. In particular, understanding what cognitive systems may refer to is important in building better models of cognitive processes. For that purpose, a recent study of some phenomena in rats that are capable of ‘entertaining’ future paths (Pfeiffer and Foster 2013) is analyzed. The case shows that the mechanistic account of physical computation may be complemented with semantic considerations, and in many cases, it actually should.

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Watered down essences and elusive speech communities: two objections against Putnam’s twin earth argument

Watered down essences and elusive speech communities: two objections against Putnam’s twin earth argument

Author(s): Witold M. Hensel / Language(s): English Issue: 38/2017

The paper presents two objections against Putnam’s Twin Earth argument, which was intended to secure semantic externalism. I first claim that Putnam’s reasoning rests on two assumptions and then try to show why these assumptions are contentious. The first objection is that, given what we know about science, it is unlikely that there are any natural-kind terms whose extension is co determined by a small set of micro structures required by Putnam’s indexical account of extension determination. The second objection is that there may not be a plausible concept of a speech community whose adoption would classify Oscar and Twin Oscar as members of different speech communities and, at the same time, render Oscar and Twin Oscar as being in the same psychological state. I contend that Putnam’s argument fails because both objections are justified.

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МОВА ЯК КАНАЛ СМИСЛОВОЇ ДИФУЗІЇ У ДІАЛОЗІ КУЛЬТУР

Author(s): Zinaida Boiko / Language(s): Ukrainian Issue: 2/2014

The topicality of the problem lies in studying the language of the culture as a universal form of understanding reality, which combines ideas, perceptions, images, and other semantic structures. Profound changes, occurring in the acute geopolitical situation, the contradictions in all spheres of human life, lead, in fact, to a change in the type of the culture. It is therefore important to identify ways of preserving the identity of cultures and languages.The problem of the language and the culture was studied by eminent philosophers-rationalists R. Descartes, B. Pascal, G. Leibniz, who called "basic meanings", that are genetically passed down from generation to generation, as an "alphabet of human thoughts". Description of meanings encoded in a language, classification, analysis of this alphabet is one of the main tasks of linguistics and cultural studies. Great German philosopher, linguist and cultural scientist W. von Humboldt stressed that this is a fundamental problem not only for science but also for the human existence. He also emphasized that through a variety of languages we discover the wealth of the world, human existence becomes broader for us and that any language is a hieroglyph that contains world and imagination of a human being.The main problem of the language and the culture is the problem of understanding, the problem of effectiveness of the dialogue between cultures of different epochs (diachronic aspect), as well as the dialogue between contemporary cultures (synchronic aspect). Bridge, that links cultures, is a language. The biggest difficulty of the problem of understanding lies in the translation of meanings from one language into another. It is connected with the fact that every language has a plurality of semantic and grammatical differences.Nowadays crisis of the educational idea of progress makes people look for other meanings. This search leads to the culture, the values of which cannot be learned without having a system of its languages. The language of the culture synthesizes various cultural aspects of life – social, cultural and historical, psychological, aesthetic, etc. In order to transform a life event into a cultural phenomenon, it should be transformed into the text. Understanding the language of the culture and mastering it give us freedom, ability of assessment and self-estimation, show us ways of including human being into cultural context, help to understand our place in the culture and be aware of the complex and dynamic structures of the society.The problem of classification of languages of cultures is also the focus of scientists. Unlike purely linguistic classification of languages which is mostly represented by genealogical and typological classifications, classification of languages of cultures consists of two types: 1) natural languages (English, Ukrainian, Russian, Persian, etc.) and 2) artificial languages (Ido, Volapük, Esperanto, Sol-re-sol, BASIC, etc). Of course, language of the culture is the natural language, serving all areas of human activity, including culture. And it is so despite the fact that the linguistic units of any natural language can cause a confusion of notions, as was claimed by G.-G. Gadamer (although it concerned philosophy). The main reason is prejudice, the cause of which lies in the use of words. As for culture studies, there are also problems related to misunderstanding of meanings that exist in other cultures.Nowadays the notion "globalization of cultures" that exists side by side with such concepts as globalization of English, dollar, terrorism, drugs globalization, etc, is rather widespread. But the major one is another trend – preservation of cultural identity and native language.In the context of the dialogue between cultures recently there has been a conflict of cultures. American researcher S. Huntington believes that the next war will be a war of civilizations and cultures. He also criticizes Westernization of the world and the usage of English as a global language, predicting that if in 500 years English becomes the only language in the world, it will be the greatest intellectual catastrophe of our planet.In light of these trends of the world development it is getting critical to identify cultural differences of peoples in order to understand each other, to achieve mutual recognition. The process of cultural interaction, leading to unification, causes desire of some people of cultural self-assertion and preservation of their cultural values, their language. A large number of people show their categorical rejection of cultural changes taking place in the world under the influence of globalization. They set the impermeability of own "ego" and exaggerated sense of pride for their national identity against the process of opening cultural boundaries.The scale of resistance to the merge of cultures is quite wide: from passive rejection of the values of other cultures and languages up to active action against their spread and establishment. Therefore, we are witnesses and contemporaries of many ethnic and religious conflicts, resurgence of nationalism and fundamentalist movements.Unfortunately, every language conceals an arsenal of means, inciting inter-ethnic conflicts.

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IS EVERY PATH THE RIGHT PATH? A SEMIOLOGICAL ANALYSIS OF THE AXIOLOGICAL CHOICES IN MR NOBODY (2009)

Author(s): Mathieu Bokestael / Language(s): English Issue: 1/2017

Jaco Van Dormael’s 2009 film Mr Nobody presents the viewer with a set of different choices and lives. The explicit moral of the film is that each of these lives is the right one, that every path is the right path. This paper proposes a semiotic analysis of the romantic interests of Nemo to investigate whether this is truly thecase. Through the use of different semiological models (among others Metzian semiotics of cinema, Fontanille and Zilverberg’s tensive model and Greimas’ semiotic square), it disproves the axiological position of the film and shows that the different lives of Nemo are presented as unequal.

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Поняття символу в образотворчому мистецтві крізь призму роботи О. Ф. Лосєва "Проблема символу і реалістичне мистецтво"

Author(s): Svitlana Stoyan / Language(s): Ukrainian Issue: 1/2012

The article explores the essence of the symbol in the context of art through the prism of A.F. Losev’s work "The problem of symbol and realistic art". The author analyzes the concepts of symbol, sign, allegory, myth, artistic image.

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Символічний характер скіфського мистецтва

Author(s): Bogdan Vidma / Language(s): Ukrainian Issue: 22/2012

Article is devoted to symbolism of art of Scythian animal style. Special attention was given to the symbolics associated with the theme of life and death, in particular - the meaning of scenes of torment herbivores by predators. The author explores the symbolic expression of three-tiered model of the Scythian world, embodied in the decoration of the famous pectoral from mound of Thick Tomb.

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Семіотика архітектури цивільних будівель

Author(s): Oleg Aleksandrovich Zavarzin / Language(s): Ukrainian Issue: 21/2012

In the article semiotic structure of civil buildings forms, which serves for different informative and ideological functions in architecture are considered. An attempt of scientifical systematization, which lay down in famous buildings and structures basis, is made. Essence and role of symbol in real design and future architecture forecasting by historical analogies method is discovered.

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Музична семіотика: теоретико-методологічний досвід вітчизняних шкіл

Author(s): Olena Kapichina / Language(s): Ukrainian Issue: 2/2011

Theorist-methodological experience of the domestic semiotics of the music, are defined main to trends and modern achievements is analysed in article. Attention is accented on problem of music semiosis and fact insufficiency especially semiotic approach is established to music and need of the using to more deep methodology philosophic musics.

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