Linguistics Abstracts
Review of: Linguistics Abstracts, Blackwell Publishing, Volume 25, Number 2, June 2009, Number 4, December 2009.
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Review of: Linguistics Abstracts, Blackwell Publishing, Volume 25, Number 2, June 2009, Number 4, December 2009.
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This article discusses advertising s ideology. It is analysed as a manifestation of the advertiser s power over the consumers. A good example is the body image myth, created and disseminated by the present day ads.
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The paper is part of a monograph dedicated to the linguistic peculiarities (verbal and nonverbal) of advertising discourse. The approach is cognitive. The objective of the author is to examine the metaphorical projections of some of M. Johnson’s image schemata (compulsion, causality, container, balance) and Lakoff-Johnson’s metaphors: ontological, orientational, structural. These mental entities could be “seen through” the lexical meaning of a set of Bulgarian process verbs, names of image-schemata (for example strength and its derivatives, balance and its synonyms). One can also grasp the essence of these schemata in the meaning of speech acts. The article establishes the functions of such cognitive entities in the language of advertising giving an answer to the question: why are some features of the advertised products foregrounded while others are left in the background.
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This article discusses delimitations in the field of pejoratives on various levels. The scope of consideration is continuously extended: from delimitations on the paradigmatic level (on the basis of the structure of meaning and lexical features), to demarcations on the pragmalinguistic level (demarcations among aggressive speech acts, intentions), and finally to the differentiation of the terms “verbal aggression” and “verbal violence”. Empirical basis: written and oral surveys of 700 Viennese, conducted in 2006–2008 and 2014–2016. Methods: component analysis, lexical-semantic, descriptive, and contextual analysis.
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Review of: Ст. Димитрова, М. Алмалех, М. Стаменов, Сн. Карагьозова. Език и манталитет. София, Военно издателство, 2004. 252 р.
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Review of: M. P. Kotyurova. Культура научной речи: Текст и его редактирование. Пермь, 2005. 124 р.
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The article deals with the sociolinguistic functions of ethnonyms and names of religious denominations within the phraseological system of language on the basis of Turkish phraseological material. The conclusion is that ethnonyms and names of religious denominations can be a linguistic expression of social coercion with respect to the individual as well as a means of exclusion through equalizing “unnatural” phenomena of one’s own social milieu with phenomena belonging to the world of the other and, at the same time demonstrating the “purity” of the self or of the respective collective ego.
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Review of: С. И. Карцевский. Из лингвистического наследия II [Studia Philologica] (составление, перевод, вступительная статья и комментарии И. И. Фужерон, Ж. Брейар, Ж. Фужерон). „Языки славянской культуры“. Москва, 2004. 294 р.
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Review of: Acta Linguistica Petropolitana / Труды Института лингвистических исследований (отв. ред. Н.Н.Казанский). Том I, часть 2 = Romanica Petropolitana (I) (red. A. Cherniak). Санкт-Петербург, „Наука“, 2003. 277 р.
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Review of: М. Golden. Teorija opisnega jezikoslovja : 1. skladnja. Filozofska fakulteta Univerze v Ljubljani, Ljubljana, 2000. 253 стр.
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The article analyses the scope of the process of affricatization *t’, *d’ > *ć, *ʒ’ in Western Pomerania. Its gradual disappearance towards the west was confirmed – higher for the former *d’, smaller for the former *t’. In the old Slavic dialects of West Pomerania, as well as in the old Slavic dialects of Mecklenburg, East Holstein or in the dialect of Połabian Drzewians, there is no such affricatization in most local and field names, i.e. *t’ > t, *d’ > d. This may confirm the loss of accommodative pronunciation in these dialects. The lack of accommodative pronunciation before the vowels of the front row typologically brings these dialects closer to the following dialects and languages: Upper Sorbian, Czech and Slovak as well as the South Slavic languages. It is also partially similar the multiple of consonants before *e, *ě and *i in Ukrainian.
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The article attempts to demonstrate functional aspects of popular Graeco-Roman mythology-based expressions which occur in Polish chrematonymy that assume the role of proper company names, with particular emphasis on their function as business profile and business subtype identifiers. First, the extralinguistic background, that is the reality of consumer culture and competitive market, is outlined. The theory of marketing communication between the company and the customer is referred to, as are business names (company names mostly) forming one of the persuasive elements in this communication. Finally, description of data extracted from the pkt.pl company list is presented, including names with such components as Atena, Wenus, Herkules, Cerber, Hades, Styks and Charon as well as industry classification for particular business activities. The analysis of the source material made it possible to determine functions of mythology-based company names. Meant to produce in their recipients the relevant connotations (and associations) governed by the cultural semantic baggage, besides the core functions ascribed to onyms, such names also serve the informative and identifying, persuasive and axiological, culture-forming and socialising roles, among others. The considerations put forward here are situated in the domain of onomastics related to cultural chrematonymy.
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The focus of this paper is telecollaboration as a remote-learning environment and a way of transcending the distance between two or more groups of learners from different cultures/nations, who use English as a lingua franca (ELF), via computer-mediated-communication (CMC). It is regarded in the light of the qualitative content analysis of numerous theoretical and empirical research, according to which: 1) basic notions concerning ELF and its pedagogical implications, including the issues of culture and identity, are provided; 2) then, telecollaboration in foreign language learning is introduced through a theoretical framework and its general principles; 3) mainstream features of the such virtual educational environment are considered from the global aspect; 4) moreover, the way telecollaboration could be applied for practising the use of ELF is presented, and, finally, 5) its benefits for becoming a competent ELF user are emphasized, as well as possible limitations and suggestions for further researches. Accordingly, the main point of this brief overview is twofold: 1) to promote the possibilities of telecollaboration as a contemporary educational way of virtual information exchange within the ELF paradigm and English language teaching (ELT) field in general, and, 2) to arouse the interest of other researchers in keeping the pace with the similar future educational trends.
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This study explores the emotional relationships that 16 first-year university students at a Catalan university display towards English (and Spanish in one case) in order to understand how these relationships have been constructed and are being constructed based on their language learning and using experiences. Data were collected by means of individual and group interviews, and a qualitative analysis of their narratives has been carried out by using Georgakopoulou’s (2006) concept of ‘small stories’. The analysis of the participants’ stories reveals five different types of emotional relationships with the languages in a gradient that goes from those who have no emotional connection towards the language whatsoever to those who feel a deep passion, or love, for it. Findings indicate that: (a) external/internal circumstances play a key role in the way students’ relate, use and feel towards the languages; (b) these circumstances are dynamic and therefore the emotional relationship with these languages might change over time (as the experiences of two participants show); and (c) there is an important distinction between feeling motivated (even if intrinsically) to feeling passionate about a language. In this sense, passion, or love, appears to be a much more powerful driving force than motivation because passionate learners’ conceive such language as a fundamental part of their Self.
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The article traces the initial steps of the discipline Cultural Studies in Bulgaria. The first conference convened in Veliko Turnovo by the British Council in 1993 is taken as a conceptual metaphor for the influences on the discipline and the basic principles that inform the theoretical framework of this cross-disciplinary field. Cultural Studies is a relatively new phenomenon in Academia. The first conference in Bulgaria was also the first conference on British Studies to be held outside the United Kingdom, so the inchoative factor operates at various levels. The status of English as a “target” language has long been approved all around the world and the need for knowledge about countries where it is spoken as the official language has long sought and found some degree of satisfaction as Civilisation courses. However, the field of Cultural Studies had never been introduced into the picture of language learning as a rich multidisciplinary project up until that conference. The presentations reveal what Bulgarian academics had developed to contribute and what the invited guests sought to showcase. Thus, the presentations are analysed for the topics and key concepts they apply. The conclusions relate to the scope of Cultural Studies courses, their interdisciplinary nature, and the constitutive principles. Additionally, relevance for courses of philology is proposed, with a view of the fields of graduate employment: teaching and translation.
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