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CASE STUDY MARTY RESTAURANTS, CLUJ-NAPOCA
Generally speaking, the digital communication era works with easier mechanisms for generating, collecting and sharing information and content. Communication specialists changed their perspectives in the relationship of the company with the public. Today we speak about digital PR, digital marketing, and branding, digital all. This study aims to examine the digital implications of communication strategies in HoReCa industry. Previous researchers showed that the digitization of the communication strategies of restaurants around the world had a direct and positive influence in the consumer-brand relationship. Our research is based on the relationship that Marty Restaurants from Cluj-Napoca, Romania builds in online with its customers. We intend to provide a twofold approach. On one hand, we analyse the theoretical framework regarding the digitization of the communication strategies in the restaurant industry. On the other hand, we shall design an empirical research, based on interviews and content analysis that shall provide empirical information about how digital communication strategies are used in HoReCa industry in Romania and, how a successful restaurant can be visible in online in order to gain more clients and create a great brand experience
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The article provides an impression of the impact of digitalization on society, politics and economics, and especially on communication and translation. A short recollection of some memories of the life in Western Germany and Denmark at the end of the last century is meant to emphasize the changes. Digitalization has quickly developed into a digital revolution. Regarding communication, focus is on the dominant position of the English language and the significant improvements of Machine Translation (MT) via Google Neural Machine Translation (GNMT). MT may change the translation profession from Human Translation (HT) into Post-editing. In the end of the article, advantages and disadvantages of digitalization are shortly discussed.
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The richness and frequency of Italian and English proverbs containing terms as head - testa, capo, eye - occhio, forehead - fronte, nose – naso, mouth - bocca, hand - mano, arm - braccio leg/foot - piede, etc. all referring to different parts of the body, are well-known. The aim of the present paper is to make a detailed contrastive analysis of the proverbs containing these terms as a dominant term in the two languages, based on their semantic classification. Moreover, the second part of the paper makes some useful suggestions for teaching and learning such proverbs.
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The paper points to the forms of migration of Poles to North Africa after the Second World War, and the formation of Polish settlements in this part of the world. Despite the fact that Poles were arriving there since the medieval times, nevertheless the centres of Polish life took shape in the northern part of Africa since the turn of the eighteenth and nineteenth centuries. Throughout the nineteenth and twentieth centuries these settlements would be established and disappear, and the contemporary Polish communities were established during a recent few dozen years.The Polish settlements in northern part of Africa were due to the emigration from the Polish territories in the inter-war period, then the civil and military exile from Poland from 1939 onwards, the influx of Polish scientific-technical specialists; establishment of rightful diplomatic relations between Poland and North Africa; mixed Polish-Arabian marriages, mainly due to the fact that young Arabs came to Poland to study.The representatives of Polonia in the inter-war period, the time of the war and the post-war period со-established local Polish settlements over the whole second half of the twentieth century. Few representatives are present in North Africa today, although contemporary Polish communities were dominated by Polish-Arabian mixed marriages, who began to settle there from the 1960s on. Despite that the 1650-member community in North Africa consists now only of ten per cent of Polish settlements on the Black Land, and 0.01 per cent in the world.
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The article presents an overview of the development of research on the issue of the sociology of the Western and Northern Territories. The author describes the discussions taking place on this topic for many years on the forum of the Polish Sociological Association. He draws attention to new research paradigms (such as „post migration society”, „integration within the social space”, etc.) which has replaced themes which were characteristic of earlier research (such as integration of the Western and Northern Territories).
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The narrative of Irena Moszczyńska is an example of the recollections submitted to the „Testimony to the truth” competition organised in 1989 by the Wojciech Kętrzyński Research Centre and the Olsztyn branch of the Polish Historical Association. The author describes the tragic circumstances of one of the first transports (February 1945) from Vilnius - soldiers from the Vilnius Division of the Home Army and civilians suspected of supporting the Polish underground independence movement. Moszczyńska recollects the scenes which have remained most vivid in her memory (e.g. the situation of a man in a dressing gown). The author's brother was among those taken away. He ended up in a camp in Donbass. The story of his experiences (escape and successful return to Poland) constitutes a significant part of the narrative.
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Reading classical texts and authors, whose language is not fully understandable by the children, has become a big teacher’s challenge. The decline of literary reading and the lack of focus in the subject and idea of the text, interrelated to the early culture / identity, influences the lack of reading of the classical books and authors. Therefore, they do not fulfil the principal aims and competencies required by the Pre-University Curriculum Framework. Our article analyses the Curriculum Framework and language and literature course structure. The article concludes that students tend to read classical works more easily if they are offered in abridged versions or with a support of technology. Collections of works and complementary book contents with digital content is the tendency that schools have to accept in the digital era we are living.
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There are many factors influencing a food product selection, even if the most known is health benefits. This study describes the effect size of nine factors such as health, mood, convenience, sensory quality, ingredients, price, energetic value, familiarity and ethical aspects. The most important aspect of each factor was also determinated. A questionnaire was applied on a sample of 95 persons aged between 16 and more than 60 years. The summary statistics and the correlation (r>0,2) were applied using Data Analysis pacgake. The results showed that health benefits and the ingredients have the greatest influence, while the convenience and the energetic value were considered as beeing less important in food choice. The well-being, the taste, the natural ingredients, the good price ratio, the low fat content, the eco-friendly package, the fact that the food product can be bought from shops near their house and people ate it before have a strong contribution in food selection. So, it is important to take all these factors into account when we talk about food aducation and food practices.
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Both society as a whole and each of its members have to be prepared for the changes caused by continuous evolvement of knowledge. Alongside with the traditional forms of education, distance education represents the chance people of all ages have to learn in order to have a better chance to adapt to the ever-changing society.
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In this paper I presented some issues related to communication problems between teacher and student. Nowadays, all areas of life, the whole cultural universe, revolve around communication, making it a vast and exciting field of reflection, studies and achievements. The education permanently expands its area of coverage but its center will be always communication. Educational communication can cause a complex dialogue, a psychological and social process which can influence behaviors, beliefs and motivations. Communication and harmonious relationship with others are focused on the development and training objectives education, relationships with others are on the one hand a problem of communication, on the other hand a matter of the action. The quality of the educational process depends mainly on the quality of communicative processes established between educator and educated, educational outcomes are superior when the two interlocutors of the relationship have the opportunity to change roles.
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Juan Domingo Perón remains one of the most important figures of Argentine´s history of the XX century. A former army colonel, Peron was elected 3 times as president of the republic through popular vote in 1946, 1951 and 1973. He did not come to power through a coup d´état, as usually happened with army generals in the Latin-American countries at that time. He was the founder of the Labour Party and of the peronist movement and together with his wife Eva Duarte introduced a series of revolutionary reforms aiming at improving the living standards of the workers, thus becoming soon a national myth. Nowadays, the peronist Partido Justicialista is in a deep crisis, but it still remains one of the main Argentinian political forces.
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We consider that a milestone of the economic thought is represented in the modern era by John Maynard Keynes. His "revolution" in the theory and practice of Economics has influenced decisively the capitalist economy for four decades of stability and prosperity, until the oil shocks from the 8th decade of the 20th century. Our intention is to link Keynes’ Theory of Income with the Happiness Economics in the world of today. to see and understand if the Keynesian theory and practice is still valid, both at macroeconomic level and, mainly, at the individual and household level. A general remark following the day-by-day life, the statistic data regarding the consumption, the economic good sense, is that people spend the money they get, but not all of it. If the particular intention is to get the right position (status), to reach happiness, or stability at the national economy level, it is needed the existence of Savings to ensure future investments and necessary purchases. The answer to the question is positive, both micro and macro level (the latter being an aggregate of the first one), taken into account the specific requirements and conditionalities of the analyzed law.
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The article deals with the concept of science in action. This is a method of conducting science in the interests of the local community and in collaboration with local institutions. Academic research is coupled with practice, with the common aim of solving specific social problems. Knowledge gained in this way enriches global achievements, and at the same time meets the needs of the community. The defining conditions of this process are respect and mutual acknowledgement among co-workers, partnership communication, co-operation focussed on effectiveness and the coupling of theory with practical research, as well as a full-scale diagnosis of the real problems in the institute.
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In the context of second language acquisition, foreign language enjoyment (FLE) is a relatively new concept. For that reason, none of the few research carried out in the field thus far has been focused on whether gender might be an important determinant of either a high or a low level of FLE. Thus, the purpose of the present paper was to examine the influence of FLE on learning English as a foreign language, as well as to investigate this relationship from the perspective of gender. The results of this study revealed that there are no statistically significant differences between males and females in FLE, while such differences are found in terms of the sources of FLE each gender perceives as the most crucial ones. It has been proved that FLE increases with the level of students’ proficiency, and a high level of FLE results in students’ greater academic achievement.
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