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MARKETING W WOJEWÓDZTWIE POMORSKIM NA POCZĄTKU DRUGIEJ DEKADY XXI WIEKU NA TLE MARKETINGU W KRAJU

Author(s): Stanisław Kaczmarczyk / Language(s): Polish Issue: 41 (2)/2015

The paper describes and compares data on marketing condition in Pomorskie Voivodeship enterprises with data on Polish enterprises from the whole country. The analysis is based on research data which were obtained in 2010–2011 by a research team of Marketing and Commerce Department at Mikołaj Kopernik University. The main subjects of the comparative analysis are chosen groups of marketing activities conducted by above mentioned subjects. These problems belong to the area of practical and theoretical aspects of contemporary marketing and commerce in Poland especially in Pomorskie Voivodeship.

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KOMPETENCJE MENEDŻERA PODMIOTU LECZNICZEGO

Author(s): Monika Matecka,Jolanta Sielska,Eliza Dąbrowska / Language(s): Polish Issue: 41 (2)/2015

The purpose of this paper is to show the importance of the hard and soft skills in relation to the need to acquire and keep the client of the medical services - the patient. Functioning in the role of the healthcare entity manager is connected with rational and effective management of the entrusted resources – human, physical and financial resources. In the healthcare sector, the social aims are set above the economic ones and this leads to conflicts (for example, in a situation when the manager cannot make the decision to close down an unprofitable department because there are no departments of the same profile for many miles. As a consequence, the citizens of the area would be left without access to certain healthcare services). Because of this, knowledge of economics and management itself does not guarantee that the manager of the healthcare entity will be viewed as a person building an institution with the primary aim of providing help and healthcare on a high level for the patients. Consequently, the manager should know the mechanisms which rule the healthcare services market as well as the basic marketing strategies. However, to turn the prepared marketing concepts into reality at the healthcare entity, one has to consider that psychosocial competences play a big part. These competences facilitate the introduction of the integrated marketing communication system which is conducive to the employees’ identification with the organization and its aims.

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WEWNĘTRZNA OCENA DOKONYWANA PRZEZ KADRĘ KIEROWNICZĄ JAKO NARZĘDZIE ZARZĄDZANIA W PODMIOTACH LECZNICZYCH NA PRZYKŁADZIE SZPITALA KLINICZNEGO

Author(s): Jolanta Sielska,Monika Matecka,Eliza Dąbrowska,Joanna Zdanowska / Language(s): Polish Issue: 41 (2)/2015

The paper presents the results of the research aimed at finding out the managers’ opinions about the functioning of various aspects of managing a large health care entity such as a clinical hospital. The research was conducted in a clinical hospital in Poznan in the 2012 year. 36 employees – middle managers – participated in the study. The following ones were, among others, evaluated: internal audit effectiveness, the remuneration system, the system of communication inside the hospital, the way of updating procedures and the mechanisms serving to maintain the continuity of activity in times of emergency. The work of the hospital’s management was also evaluated. Nearly 50% of the participants of the study highly evaluated such aspects as, among others: the information flow system and the mechanisms allowing for maintaining the hospital’s activity in the case of unpredictable events. The remuneration and promotion system was lower evaluated; in the opinion of 55.5% of the participants it does not have an influence on the effective employee management. Almost 60% of the managers perceived the need for systematic internal evaluation.

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INTELIGENTNY SYSTEM TRANSPORTOWY W MIEŚCIE NA PRZYKŁADZIE BIAŁEGOSTOKU

Author(s): Ewelina Julita Tomaszewska / Language(s): Polish Issue: 41 (2)/2015

The main objective of the paper is to systematize the knowledge of Intelligent Transport Systems (ITS) and present concrete solutions on the example of Bialystok. Cities that take the implementation of the concept of smart city, transforming from the concept of sustainable development to the concept of intelligent growth, are characterized by managerial innovations and implementation of innovative solutions and due to this can effectively compete with other centers. The benefits from implementation of ITS can be achieve by both residents and businesses established in the city, as well as other stakeholders. The results are, among others: increase in the capacity of streets, reducing travel time, improve customer service, as well as a general improvement in traffic safety and reducing the negative impact on the environment. These systems allow therefore easing the problems of European transport policy. The city of Bialystok in 2015 successfully launched the Intelligent Transport System covering the whole city, which is an important differentiator against the other cities in the country. The implemented solutions are aimed at most of all sustaining the large share of mass transport in the transport system. The main tasks of the system presented in the paper include the acceleration system in public transport, smooth ride and optimization of traffic in the city.

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OTOCZENIE INSTYTUCJONALNE A INNOWACYJNOŚĆ PRZEDSIĘBIORSTW

Author(s): Julita E. Wasilczuk / Language(s): Polish Issue: 41 (2)/2015

The issues of innovativeness in Poland is an important part in research, reports and support mechanisms. The literature research shows, that institutions play a very important role in entrepreneurship as well as in innovation process. Using the research conducted among the micro entrepreneurs in Poland the institutional factors are analyzed, which can, according to literature research, impact the innovativeness of these entities. The conclusion from the research is that entrepreneurs evaluate their relations with forma institutions rather positive, however they indicate the large bureaucracy burdens, which leave less time for creative activities. The knowledge about the supporting institutions among entrepreneurs is very low, which is the very important conclusion from the research.

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MARKETING ZRÓWNOWAŻONY – OD TRADYCYJNEGO DO INNOWACYJNEGO NURTU ZARZĄDZANIA MARKETINGOWEGO

Author(s): Monika Zajkowska / Language(s): Polish Issue: 41 (2)/2015

The objective of the paper is to analyze and evaluate the concept of sustainable marketing with respect to the traditional marketing management approach. The author presents a new view to combine the concept of sustainable development and marketing, which leads to changes in the functioning of modern enterprises and reconfiguration of the structure of the tools implemented in the marketing management process. The author indicates the need for a broader approach and the need to change the approach to create new products and services, how to create, deliver and communicate the company's offer and the rules of cooperation with suppliers and customers. Analysis presented in the paper leads to the conclusion that a change in approach may give rise to greater innovation and minimize the negative impact of economic activities in society. In light of the foregoing, marketing should be the main source and the focal point of the company's concentration on sustainable development. The paper uses secondary sources of information coming from the available literature and examples of practical application of these concepts in companies.

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ZASTOSOWANIE CROSS-DOCKINGU W LOGISTYCE DYSTRYBUCJI NA PRZYKŁADZIE FIRMY INPOST

Author(s): Mirosław Antonowicz,Artur Kikuła / Language(s): Polish Issue: 41 (2)/2015

The objective of the paper is presentation of the cross-docking solution, used in the market practice of logistic operators, which is the answer to competition and growing customers’ expectations. Research methodology: query of thematically selected literature and case study of a logistics operator. The paper presents basic models of warehouses used in cross-docking. Mechanisms of operations is characterized on basis of InPost operator. Cross-docking is becoming more and more popular solution in business practice due to the effects possible to achieve, such as cost reductions, e.g. contract completion as well as competitive advantage over operators using traditional delivery methods.

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SYSTEMY TELEMATYCZNE JAKO WSPARCIE ZARZĄDZANIA FLOTĄ POJAZDÓW W TRANSPORCIE DROGOWYM – STUDIUM PRZYPADKU

Author(s): Ewa Badzińska,Szymon Cichorek / Language(s): Polish Issue: 41 (2)/2015

The dynamic growth in the supply of road transport services and fiercer competition between forwarding companies stimulate an increase in interest and implementation of modern telematic systems. In addition to improving the economic efficiency of an enterprise and the security of transported cargo, these systems allow one to control the parameters of drivers' work, vehicle monitoring and support in the management of transport orders. The objective of the paper is a qualitative analysis of the functionality of telematic systems in the process of fleet management on the example of selected modules of the systems implemented in a road transport company. The study is of a research- analytical character and the case study presented may serve as an inspiration for other transport companies to try to optimize their fleet management.

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ZASTOSOWANIE KLASYCZNYCH METOD PROGNOZOWANIA POPYTU W LOGISTYCE DUŻYCH SIECI HANDLOWYCH

Author(s): Andrzej Wojciechowski,Natalia Wojciechowska / Language(s): Polish Issue: 41 (2)/2015

The paper is an attempt of indicating the appropriate attitude for stock planning. It requires a proper selection of forecasting method by harmonizing the relationship between supply and demand. The process should rely on minimizing inventories and reducing costs connected with this process. The concept of supply and demand are complementary and complements each other. The authors tried to find an appropriate method of forecasting. The choice of this method depends on various aspects and external factors e.g. a kind of demand while creating a forecast. In a logistic reality we have to consider two different types of demand: dependent and independent demand. The dependent demand is defined as a demand for products or services induced by the need of other products. The independent demand – the result of decisions taken by a final customer – is developed under the influence of systematic and random factors.

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Değişen Sendikal Anlayış Ve Sendika-Kadın İlişkisine Eleştirel Bir Yaklaşım

Author(s): Elif Alp,Bora Yenihan / Language(s): Turkish Issue: 11/2015

In this article, gender equality in the trade unions was addressed, and insufficient representation of the women in the trade union managements was dealt with. This insufficient representation can be due to not only the market conditions, but also gender discrimination. However, it is obvious that in the last 20-30 years, trade-unions need female directors at the point of trade-unions’ renewing themselves in order to attract increasing female labor to the market. Therefore, in the last section of our study, strategies developed for women’s participation in trade union activities at any level within the trade-union movement was focused on, and in this context, solution suggestions on the steps to be taken have been developed.

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Kierunki zmian w strukturze bałtyckiej floty promowej i ich wpływ na segment przewozów pasażerskich

Author(s): Marta Mańkowska / Language(s): Polish Issue: 1/2016

For decades ferry services have been a primary transport branch enabling passengers to move in the Baltic Sea Region (BSR) and, at the same time, they have been undergoing a series of transformations in connection with the types of ferries in operation, functions they serve, as well as the structure of the traffic they handle. Loss of competitiveness of passenger ferry services in BSR while increasing cargo transport units volume, contributed to the change of the structure of the ferries fleet in the direction of the growth of freight lane capacity and loss the passenger capacity. The aim of the article is to identify and analyze the changes in the structure of the ferry fleet operating in BSR and assess their impact on development on ferry passenger segment.

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Marketing jako instrument zwiększania konkurencyjności przedsiębiorstw społecznych

Author(s): Wiesław M. Maziarz / Language(s): Polish Issue: 1/2016

Social enterprises on account of the specificity of one’s activity, resulting from the join of the economic function with the achievement of the goals socially useful, have a serious problem with the forming one’s competitivenesses. The effected inspection of sources is indicating competitivenesses, only so far used in practice by enterprises with the instrument of rivalry with market competitors it was social using the institutional support of different kind. In the article they suggested, in order to for the forming of the competitiveness of businesses social to use action about marketing character.

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Rola marketingu w rozwoju rynku sztuki

Author(s): Anna Rogozińska / Language(s): Polish Issue: 1/2016

In the following article is analysed the problem of changing the art work statutes. It happened with the significant participation of market infrastructure and visible effects on the functions of art world and it’s institutions. Discussed is also the transformation process of the art work into a product that was a result of consumer goods marketing influences. This marketing concept was confronted with it’s alternative version – with relationship marketing. There is a real chance, that relationship marketing used in the management of the art world institutions and on the art market, will defend subjective perception of art work in front of commercialized mass culture and art industry, as well as technologically determined economy.

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Koncepcje wdrażania innowacji marketingowych na przykładzie przedsiębiorstw sektora MSP w województwie zachodniopomorskim

Author(s): Monika Wojtkiewicz / Language(s): Polish Issue: 1/2016

In order to increase the innovativeness of the West Pomeranian region, it is important to focus on supporting marketing innovation in enterprises. This kind of innovation is quite natural for small enterprises or are services companies. Changes in the process of customer service or in the way of promotions activities that are done under pressure from a highly competitive market can be very motivating to take action in innovative marketing. Thus, it can be noted that the implementation of marketing innovations very often is forced by sustaining changes.

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Dinamik Panel Veri Analizi İle Hisse Senedi Fiyatını Etkileyen Faktörlerin Belirlenmesi

Author(s): Bener Güngör,Ceyda Yerdelen Kaygin / Language(s): Turkish Issue: 9/2015

Predicting future direction of a share price is a subject on which a special emphasize should be put in terms of not only investors but researchers, business owners, managers and economy of a country as well. Accordingly, the purpose of this study is to discuss the factors that affect share prices in both micro- and macro-economic point of view using dynamic panel data analysis. In this study, quarterly balance sheets and income statements of manufacturing firms, which were publicly traded in Borsa Istanbul between 2005 and 2011 and which displayed continuity, were used to measure effects of the microeconomic factors. Microeconomic factors, namely firm-specific factors or financial ratios consist of liquidity, profitability, activity, leverage, and stock exchange performance ratios. As to macroeconomic factors, they consist of exchange rate, inflation rate, money supply, interest rate, GDP, gold prices, oil prices, balance of trade, and industrial production index. As a result of the analysis in this study, direction of the relationship between micro- and macroeconomic factors, and the share price has been determined.

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Bireycilik-Toplulukçuluk Değerlerinin Başarı Amaç Yönelimlerine Etkisi Üzerine Karşılaştırmalı Bir Araştırma

Author(s): Önder Sakal,İhsan Aytekin / Language(s): Turkish Issue: 8/2014

Studying effects of culture on goal orientations can provide significant contribution to the dynamics of goal orientation. In this study, the answer to the question whether there is a differentiation on goal orientation depending on individualism-collectivism values is sought for. In this study, aimed to determine the effects of culture on goal orientation; culture is discussed with individualism and collectivism dimensions whereas goal orientation is discussed with learning orientation and performance orientation dimensions. The research sample of this study is composed of students of the Vocational Schools (Erzincan University and Caucasian University). The results of correlation and regression analysis show that culture and the variants of goal orientations are related to each other. The findings of sample strongly support our interpretation which is the sub-dimensions of individualism-collectivism is related to all sub-dimensions of goal orientations. No studies, researching the culture and goal orientation relationship at an individual level, are found in literature. In this aspect, it is aimed to provide a contribution to the literature.

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Yapısal Kırılmaları Göz Önüne Alarak Türk İmalat Sanayi Ekonomik Değişkenleri Arasında Uzun Dönem İlişkilerin Araştırılması

Author(s): Sultan Kuzu,A. Neyran Orhunbilge / Language(s): Turkish Issue: 7/2014

As known Manufacturing Industry is one of the main sources of the Turkish economy. Moreover, Manufacturing Industry, with its high production capacity and with its volume of foreign trade, constitutes a driving force for growth and development. Of the country for this reason, in this study, the relationships among the economic variables related with the Turkish Manufacturing Industry are investigated by using time series analysis techniques. The study puts forward a distinctive and original study due to its investigation of the trade deficit related to the Manufacturing Industry and its identification of long term relationships among the selected economic variables. In this study, co- integration analysis is applied among production, import and export series of Turkish Manufacturing Industry for the period of January 1989- March 2013. Taking into consideration the economic crises that happened in this time period, related structural break tests are employed as well. As a result of the co-integration analyses used between Manufacturing Industry production and imports as well as exports of this industry branch, no relationship is found. On the other hand, a long term relationship is identified between Manufacturing Industry Imports and Exports. When the results of the method of Dynamic Ordinary Least Square, which can be applied to co-integrated series and which often used by the literature for the decision concerning sustainability, are examined and the Manufacturing Industry foreign trade deficit is found to be sustainable.

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Kurumsal Sosyal Sorumluluk “Kamu ve Özel Sektöre Dair Uygulamalı Bir Analiz”

Author(s): Sinan Kurtbaş / Language(s): Turkish Issue: 7/2014

The corporate social responsibility which is one of the main factors of sustainable development depends on the principle that the corporation should behave ethically and should be responsible for all the stakeholders whom it affects and by which it is affected and with which it has relations. This principle which should be adopted especially by senior managers must be internalized by all workers and the corporation shouldn’t be abstracted from society and environment. Contrary to this should be an integral that the society absorbs. In this context; the aim of this work is to measure the corporate social responsibility awareness of public and private sector workers in Ardahan. In this work; a questionnaire has been applied to 118 people by talking face to face, the intensity and direction of interaction between parameters have been analyzed by Chi- square Tests.

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Rekabet ve Mekânsal Kuramlara İlişkin Genel Bir Değerlendirme

Author(s): Osman Eroğlu,Azmi Yalçın / Language(s): Turkish Issue: 6/2013

The concept of competition basically is undertaken at the firm level yet in recent years competition is restructured globally and its important relationships with various locations has been proposed. The role of location on the performance of enterprises is restructured with the impact of globalization. In recent years, many studies expose an undeniable fact that the growth of the global economy yet this growth is mainly as a result of the reflection of spatial processes that occur at the local level. As a result of increasing the relationship between location and competitiveness and dominating location as the engine of growth and regional development, the role of location has been recognized and the importance spatial theories have increased in the literature.

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Finansal Kriz Öngörüsünde Sinyal Yaklaşımının Etkinliği: 2008 Finansal Kriz Örneği

Author(s): Abdulkadir Kaya,Ünal Gülhan,Bener Güngör / Language(s): Turkish Issue: 5/2013

One of the risk that country economies most threatening is systemic risk under which the world’s financial system can collapse like a row of dominoes. Financial crisis appeared in USA at the end of the year of 2008 has effected most of countries as well as our country and it has significantly affected the macroeconomic balances. The aim of this study is investigate the predictability of 2008 financial crisis for Turkey economy by “signal approach” proposed by Kaminsky, Lizondo and Reinhart (1998). In this study, 33 variables were used and it is aimed to find evidence of usability of these variables for an early warning system.

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