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The Role of Implementation New Technologies in Medium-Sized Enterprises in Selected Regions

Author(s): Renáta Madzinová / Language(s): English / Issue: 44/2015

The segment – Small and medium sized enterprises, plays the biggest role in every economy. The situation is different when considering the penetration of SMEs in international markets. The worst state of affairs is in developing and implementing the latest technologies into business practice. The article deals with the influence of new technology on SMEs operation and penetration of medium-sized enterprises in international markets. The conclusion provides recommendations on how to increase the competitiveness of medium-sized businesses in international markets.

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The Role of Information and Communication Technologies in Transformation of Tourism Business and Markets

Author(s): Slavoljub Milovanović,Živorad Gligorijević / Language(s): English / Issue: 1/2017

For structural reasons, tourism is an information-intensive sector. Tourism services are significantly featured by information, but essentially a physical service is almost always the final product that should be delivered to customers. The uniqueness of a tourism product is reflected in the fact that it is usually obtained as a mixture of products and services provided by different parties and different companies. The complexity of the tourism market and the specifics of a tourism product that contains the information component affect the organization of specific distribution channels for these products and the formation of information and value chains in which each participant adds significant value for the end user of these products. These characteristics of the tourism market and products put information and communication technology (ICT) in the foreground. Given that information and technological support to the tourism sector is very important, travel agencies, major airline companies, tour operators, and large hotel chains intensively use ICT in their business. This article primarily examines the role and impact of ICT on the significant changes that have taken place in the tourism sector and tourism business of companies.

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The Role of Information and Communication Technology in the Development of Leisure Services

Author(s): Ana-Maria-Viorica Mitrache,Mădălina-Gabriela Necea / Language(s): English / Issue: 2/2013

The fast development of the information and communication technology in the last few years and its impact on the society and the economy are reasons for investigating the issues regarding this sensitive field of activity. Starting with a short history of telecommunications around the world, the article reveals the role of cell phones, radio, and TV in leisure activities, disclosing both their benefits and drawbacks. Furthermore, the study explores the computers and internet, as vital elements in contemporary society. In the end of the article a case study regarding the use of information and communication technology in leisure activities is disclosed.

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THE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN INTERNATIONAL TRADE

Author(s): Milica Đokić / Language(s): English / Issue: 1/2018

Many previous studies have proved that revolutionary progress and breakthrough of information and communications technology (ICT) has had a tremendous significance for the development of international trade. The purpose of this paper is to present some of the major channels through which new information technologies impact international trade flows. In addition to various benefits of e-business for the exchange of information, products and services, some of the key challenges are also indicated. Unauthorized access to confidential information, misuse of users’ personal data, insufficient availability of broadband connection and restricted access to it are just some of the problems that need to be overcome in order to maximize the benefits of technology in international trade.

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THE ROLE OF INFORMATION COMUNICATION TECHNOLOGY IN SIX SIGMA APPROACH IMPLEMENTATION

Author(s): Živko Kondić,Vesna Dušak / Language(s): English / Issue: 1/2006

The article discusses Six Sigma Methodology as business philosophy assuring excellent product or service quality and continuous process improving to realise highest customer satisfaction level. There are analysed methodology advantages allowing defects and costs reduction and customer satisfaction improvement. Also, authors discuss methodology successful implementation according to gathering data on business processes regulation indicators values variation, and issued products or services performances. The results of implementation process of the Six Sigma Methodology in business system depend on prompt and correct data needed for statistical analysis, and its accessibility via organisation’ information system. Correlation between implementation of Six Sigma Methodology and information system development is so strong that non-conformances could cause the Six Sigma Methodology implementation fall.

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The Role of Information Professionals in Reducing the Effects of Global Warming through Knowledge Management

Author(s): Priti Jain / Language(s): English / Issue: 09/2009

As a result of global environmental change, global warming is the greatest environmental challenge in the 21st century. It could lead to the ultimate end of existence of earth and man. Potential catastrophic effects on the environment and for human life are one of the biggest concerns and most widely discussed issues in the world.This paper will explore how Information Professionals can build knowledge management related to global warming and thus make their contribution towards a sustainable environment. With a brief discussion of causes, effects, solutions and challenges related to global warming, the conclusion suggests a way forward for librarians and information professionals.

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THE ROLE OF INFORMATION SYSTEMS IN DEVELOPMENT OF VOIVODESHIPS IN POLAND

Author(s): Maria Parlinska,Iryna Petrovska / Language(s): English / Issue: 2/2015

Role of information and Information Systems becomes more and more important for company activity. Their influence on economy of Poland was not researched yet. Usage of Information and Communication technology rapidly increased for the past years. The research goal of the article was evaluation of dependency between development of ICT and economic situation of voivodeships in Poland.

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THE ROLE OF INFORMATION SYSTEMS IN ECONOMIC ORGANIZATIONS FOR THE STRATEGIC MANAGEMENT

Author(s): Emilia Vasile,Danut Octavian Simion / Language(s): English / Issue: 2/2019

The paper presents the role of information systems in economic organizations for the strategic management. The leadership of the modern enterprise is no longer satisfied with operative information but wants forecasts, wishes to anticipate future competition movements and the future evolution of the market taking into account what is happening today. That’s why even if we do not design decision-support systems, modern computer systems have to come out of the company’s perimeter. The IT system detaches itself from the enterprise and even comes out of it by making a direct connection with banks, suppliers and providing leadership with information about the movements that competition is doing. Achieving good economic efficiency by businesses is conditional on the existence of a scientific leadership based on good knowledge of economic laws, the operative and accurate knowledge of supply and demand on the internal and external market, the dynamics of commodity prices, technological trends and the way to use the resources they have. The strategic management wants to use the benefits of a robust information system to take the best decisions for the oranizations. The IT system provides data from the operational level and is processing and aggregating the complex economical indicators to give the proper support to the decisional system lead by the top management.

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The role of information systems in management decision making – an theoretical approach

Author(s): Mihane Berisha-Namani / Language(s): English / Issue: 12/2010

In modern conditions of globalization and development of information technology, information processing activities have come to be seen as essential to successful of businesses and organizations.Information has become essential to make decisions and crucial asset in organisations, whereas information systems is technology required for information processing. The application of information systems technology in business and organisations has opened up new possibilities for running and managing organisations, as well as has improved management decision making. The purpose of this paper is to give an understanding of the role that information systems have in management decision making and to discuss the possibilities how managers of organisations can make best use of information systems. The paper starts with identifying the functions of management and managerial roles and continue with information systems usage in three levels of decision making. It specifically addresses the way how information systems can help managers reduce uncertainty in decision making and includes some important implications of information systems usage for managers. Thus, this study provide a framework of effective use of information systems generally and offers an alternative approach to investigate the impact that information systems technology have in management decision making specifically.

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The role of information systems in modern city development

Author(s): Pavlo Drok / Language(s): English / Issue: 36/2018

The subject of research is theoretical aspect of informational systems in city’s development. The goal of research is to find methods of improving of domestic informational means in modern city’s development. Methods of research. In the article was used a number of scientific methods and approaches, including system, structural, comparative, factorial, that helped to actualize conceptual unity of the research. Results of research. Special aspects of implementation of domestic informational activity and methods of improving of domestic informational means for economic development of the country were defined. It is proved that in order to successfully solve the problems of informatization of education of Ukraine, it is expedient to carry out comprehensive research in the above mentioned directions with wide involvement of scientific institutions of Ukraine and higher educational establishments in this work. The analysis of the directions of educational reform and the possibilities of using information technologies during their implementation, gives grounds to assert that its informatization is the decisive factor in achieving the main goals of the city's reformation. Efficient city information systems can be created if they are based on the study of activities carried out in the city system and take into account both the current state and possible transformations in the process of its reform, the current state and prospects for the development of information technology, the latest achievements in pedagogy, psychology and information technology in general.

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The Role of Information Technology in Integration of Supply Chain Entities

Author(s): Marius Cristian Păducel / Language(s): English / Issue: S2/2009

Today’s business environment is characterized as one of hyper-competition: products are developed faster than ever before and have shorter life cycles, customers have higher expectations regarding the capabilities of products and services, and firms must respond to these demands while they are aggressively cutting costs. In terms of advances in technology and globalization of markets, organizations have had to improve their internal processes in order to remain competitive. However, organizations ask for more and finally, they realize that these internal improvements were not enough. Where once information technologies allowed businesses to reengineer and streamline their internal business processes, nowadays, contrastingly, streamlining the global supply chain will require internal information systems extended beyond the capabilities of a firm, and include electronic connections between each of the global supply chain partners.

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THE ROLE OF INFORMATIONAL MARKETING SYSTEM TO INCREASE BUSINESS ENVIRONMENT COMPETITIVENESS

Author(s): Tatiana Grunzu,Lilia Chiriac,Angela Beregoi / Language(s): English / Issue: 1/2020

Big data refers to the vast quantity of data that is currently being generated and captured in a variety of formats and from several disparate sources. Big data is continuously changing the way organizations and people do business, discover insights and interact with one another, even increasing the competitiveness of the business environment. To obtain value from this data, companies need a cohesive set of solutions to capture, process, analyze information and discover new insights to further developing and increasing the associated Informational Marketing Systems. The increase of digital channels has created plenty of new challenges for marketers today, as consumers interact with organizations much differently than they did in previous years. This study aims to explore the role of technology and, more precisely big data as a part of the Informational Marketing System and how it contributes to customers' experience and businesses. This paper provides an indepth integrated view of big data relevant to opportunities and challenges that marketing encounters. Moreover, this research attempted to help understanding the current state of big data in terms of marketing development and its popularity in this area. Over and above, studies show that analysis is still in early stages in big data applications and practices to marketing, thus, making it necessary to promote more continuous efforts towards the business for big data to develop in the marketing domain. The results of the report showed the vast potential of big data in marketing and further study is required to fully understand and profit from this tool. We concluded that technology changes create an absolutely new type of marketing discipline. Furthermore, it opens new insights into the topic area by highlighting further future studies and research directions.

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THE ROLE OF INNOVATION IN THE ECONOMIC DEVELOPMENT OF SOUTH KOREA

Author(s): Gica CULIȚĂ / Language(s): English / Issue: 4/2018

The world is constantly changed by new scientific and technical discoveries, which benefit the developers of these technologies, the host states and, last but not least, the users. Of the many areas available, we have chosen the market of smartphones, more specifically the one of Samsung, a company which has constantly evolved and has been able to compete with Apple. This development has not only affected the company, but it also generated an increase in the formation of GDP in South Korea and, as a result, it impacted the country's economic development.

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The Role of Internal Communication on the Efficiency of the Activity in an Organization

Author(s): Florentina PÎRJOL,Lia Lucica RADOMIR / Language(s): English / Issue: 2/2017

The present paper, entitled "The role of internal communication on the efficiency of the activity in an organization", aims to identify the importance of internal communication in any organization and especially to identify the way in which the strategy of an organization is influenced by an efficient internal communication This paper aims at studying the internal communication within an organization. Thus, passing to communication in a particular way, namely to the communication within organizations, we can say that it also has a vital role and represents the key to its effectiveness. All members of an organization communicate daily to ensure the proper functioning of the company’s goals. Regardless the position of those who participate in the communication, the clarity, the choosing of an appropriate language and also the encouragement of staff to communicate must be ensured. The manager, being the one who coordinate the team, the department and even the organization, must deliver efficiently the information and also know how to coordinate it. The communication climate must be a proper one and it is influenced by several factors: in an indirect way by the culture, nature and tradition of the organization and in a direct way by the relations between employees, by the management and by the existence of communication networks.

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The Role of Internet in Marketing Strategies

Author(s): Ramin Bashir Khodaparasti / Language(s): English / Issue: 4/2009

The use of the Internet has increased in recent years remarkably. Conducting business in the digital economy means using Web- based systems on the Internet and other electronic networks to do some form of electronic commerce. Many research findings confirm and support being of positive effects of Internet on an enterprise's competitive advantage. In this paper, I will illustrate that enterprises can acquire relational and informational competency through Internet technology, and based on these competencies they can succeed in competitive cyber markets. According to the Internet competencies, Internet marketing strategies can be divided into five categories: Transactional, Profile, Customer-oriented, Relationship, and Knowledge strategies. Choosing and implementing any category of strategies depends on the degree of internet competencies (informational and relational) that a firm has. When both are high, proper internet marketing strategy seems to be knowledge strategies; and when both are low, transactional internet marketing strategies would be the suitable category.

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The Role of Internet in Successful Marketing in Tourism Organizations

Author(s): Fatos Ukaj / Language(s): English / Issue: 05 (29)/2018

Tourism has been dealt with continuously since the earliest times. This was done without entering into the essence of the motive of satisfying the needs of individuals and groups then and now. Various tourist destinations need to be introduced to the wider public. Therefore, a range of information needs to be distributed to the public by agencies, tourism operators, and other participants in tourist activities. The use of the internet has become a daily routine guiding tourism organizations’ marketing, including hospitality and tourism oriented towards meeting the demands of tourists and clients in general. By analyzing the trends in terms of the use of the internet and factors affecting marketing in tourism and hospitality, this paper focuses on its role and importance in the tourism business. The use of internet technology in hotel marketing activities was also analyzed.

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The Role of Knowledge Management in Mobile Marketing

Author(s): Neven Bosilj,Ivan Jurinjak / Language(s): English / Issue: 2/2009

Mobile terminal devices and mobile networks enable mass customization for individual customers, and pursuant to this, mobile marketing represents the last stage of segmentation leading up to the individually customized marketing, i.e. „one-on-one marketing“. Mobile marketing refers to using an interactive wireless medium with the purpose of providing customers with personal information, having time and location dimension, promoting goods, services and ideas, thus generating value for all stakeholders. On one hand, mobile medium has completely transformed present day notion of marketing campaigns and has opened up a range of new opportunities for advertisers, and on the other hand it has put new challenges before companies whose CRM and KM systems are not well adapted to new requirements of mobile marketing. With the trial research which included 62 students who were subjected to two week mobile advertising campaign we tried to detect factors to help us answer the question on how to successfully run mobile marketing campaigns, what to consider while using tools and knowledge provided by Knowledge Management and Customer Relationship Management.

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The Role of Management in the Financial Independence of the Region

Author(s): Melnychuk Yu.M.,Chyrva O.H.,Chvertko L.A.,Chyrva H.M.,Berbets V.V. / Language(s): English / Issue: 2/2019

The article on the topic "The Role of Management in the Financial Independence of the Region" focuses on issues related to the management of the financial system of the region. Considered are the features of the administrative structure of the region. The features of creating an independent environment for the existence of the region are outlined. The main factors influencing financial management of the independent region are analyzed. The authorities of the regional authorities are described. The conclusions are proposed for ensuring the financial independence of the region.

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The Role of Mobile Apps in Contemporary Marketing in Poland

Author(s): Leszek Gracz / Language(s): English / Issue: 4/2016

Mobile market is contemporarily one of the most growing online markets. One of the most important marketing actions within the frame of mobile marketing is creating applications (apps) for mobile devices (smartphones, tablets, etc.). The paper presents the results of primary research on the use of mobile apps in Poland, on the example of 20 biggest Polish companies (according to the ”Rzeczpospolita” daily’s ranking). The research was conducted in January 2016. On the basic of the research the main objective of the paper is elaborated: an analysis of the use of smartphone apps by Polish companies and self-government organisations and presenting the role of mobile apps in contemporary marketing in Poland. The key findings are that most of the researched companies are aware of the m-marketing and importance of mobile apps as a new, interactive channel of reaching the audience; however, there is still some potential for improvement. The mobile market has still a lot of potential for further growth.

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THE ROLE OF ONLINE ADVERTISING IN THE PROMOTION OF HIGHER EDUCATION INSTITUTION IN TUZLA CANTON

Author(s): Nerma Halilagić,Amela Bešlagić / Language(s): English / Issue: 2/2019

The development of the Internet has advanced the possibilities of online advertising through the World Wide Web, e-mail and social networks. For higher education institutions it is well-known that in developed economies they were aside for a number of years when it comes to the application of modern marketing, and for a long time they did not perceive, nor did they notice marketing as a business philosophy. Therefore, the subject of this research paper is online advertising of higher education institutions in Tuzla Canton area. The aim of the paper was to identify the role of online advertising in the promotion of higher education institutions in Tuzla Canton, which conduct similar study programs as the International Business Information Academy Tuzla, and also students’ attitudes toward online advertising in the above mentioned higher education institutions. The methodology of this paper includes methods of analysis and synthesis in order to present the previous theoretical and empirical knowledge established in the field of online advertising of higher education institutions. It was found that online advertising contributes to better promotion of higher education institutions rather than advertising on traditional media,. The results of the research represent a suitable framework for the planning and implementation of marketing activities of higher education institutions in Tuzla Canton, with a special focus on online advertising.

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