CEEOL - Browse Subjects Result

We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

Wybrane imprezy kulturalno-rozrywkowe w powiecie bieszczadzkim oraz ich wpływ na rozwój turystyki w tym regionie

Author(s): Jarosław Herbert,Beata Prukop / Language(s): Polish / Issue: 24/2015

Bieszczady County has long attracted crowds of tourists, not only due to the outstanding tourist attractions, but also a rich calendar of cultural and entertainment events, which contributes to the attractiveness of the region, and strengthens the position of the area against the province and the country. This work will bring the influence of selected cultural events - entertainment for the development of tourism in the district Bieszczady. The work outs are not only popular events recognizable in Poland, but less known. A multitude of events organized for the threnody district attracts tourists not only in summer but also in winter. The varied terrain and high altitude relative allows you to organize a number of sporting events and leisure activities, so that each participant has something for everyone ranging from amateur to professional. The rich historical past and preserved cultural traditions enabled the opening of ancient events which today have proven very popular. Thanks to the work we know some aspects affecting the development of cultural and entertainment events, on the basis of accommodation, catering and tourist management.

More...

Wybrane instrumenty marketingu usług agroturystycznych na Roztoczu

Author(s): Sylwia Golian / Language(s): Polish / Issue: 2/2017

Intense competition in the tourist services market makes that also farmers involved in agro-tourism have to use marketing tools to succeed in their business. The purpose of this paper is to identify and evaluate marketing activities used by agro-tourism accommodation providers in Roztocze. Prices of agritourism services, promotional activities and distribution channels were taken into account. Based on the obtained results, it was found that the marketing activities undertaken by the agritourism farms owners are insufficient. They most often use the cheapest promotion tools and distribution channels for their services, but they are not fully utilized either. The prices of agro-tourism services vary across the region, with the highest ones in Central Roztocze. During the high season, rates are higher by 9%, and the full board by about 13–20%.

More...

Wybrane narzędzia marketingu wewnętrznego wykorzystywane w Grupie Hotelowej ORBIS

Author(s): Daniel Puciato,Natalia Wielosik / Language(s): Polish / Issue: 2.1/2019

The aim of the article is to present selected internal marketing tools used in the Orbis Hotel Group. The company is the largest hotel group in Central and Eastern Europe, consisting of 116 hotel facilities with 19842 rooms. Most of the hotels (70) are located in Poland, 17 in Hungary, 8 in the Czech Republic, 7 in Romania, 5 in Lithuania, 4 in Latvia, 2 in Bulgaria and Slovakia and 1 in Macedonia. The key internal marketing tool used in Orbis is Yammer. It is a social network used for many activities. One of them is a program aimed at limiting the amount of wasted food in Group hotels. The second one is based on designingand creating hotel rooms according to the employees' original ideas. Internal marketing in Orbis turned out to be an are a of generating various socio-economic and financial benefits, both for internal and external stakeholders.

More...

Wybrane problemy pomiaru regulacji rynku turystycznego

Author(s): Adam Pawlicz / Language(s): Polish / Issue: 2/2015

Effective government regulation may be necessary to address a range of issues including: identified market failures, achieving specific public interest objectives, address externalities, contribution to public goods and reduce the power of monopolies. On the tourism market regulation is of special importance as the competitive advantage is achieved at the destination level. Although tourism economics literature provides a vast contribution to tourism policy issues, it does not provide any significant tools to measure tourism regulations. The aim of this paper it to provide a theoretical discussion of measuring tourism regulation, especially those related to tourism market features.

More...

Wybrane problemy zarządzania marketingowego grawitacyjnymi torami saneczkowymi jako produktami na rynku turystycznym w Polsce

Author(s): Krzysztof Cieślikowski,Joanna Kantyka / Language(s): Polish / Issue: 9.3/2018

The growing tourist demand in Poland encourages companies and destinations to offermore and more new leisure time attractions. One of such attractions is gravity-driven toboggan run (GTR). The authors identify key factors of attractiveness of GTR, which should be taken into account in the process of managing this product on the tourist market. To achieve the goal, analysis of secondary and proprietary sources was appliedusing the method of netnography and the synthesis of the obtained results. Managers of any GTR in Poland (in companies and destinations) can use the described factors for the development of their offer to leisure time tourists. The authors are aware of the limitations associated with these studies and the conclusion resulting from the analysis of only a part of the variables changes in tourism demand in Poland, as well as further development of GTR. The subject of functioning and development of the gravity to boggan runs in Poland seems to be interesting. The offer of GTR requires further observation and analysis. The article is a review, and at the same time it presents a concept of product development of GTR as attractions of the tourist destination.

More...

Wybrane rozwiązania technologii informacyjno-komunikacyjnych wykorzystywane w obsłudze turystyki biznesowej

Author(s): Krzysztof Borodako / Language(s): Polish / Issue: 1/2016

One of the key segments of tourism in terms of volume of tourist traffic in Polish cities is business tourism. The number of participants of various meetings and the participation of foreign guests translate also into relatively high revenues for local entities, generating local taxes and jobs at the same time. Seconded by their employers, the participants of this form of tourism are characterized by high requirements as to the standard of different types of services. One of the elements of servicing this tourism segment is the use of new technologies to improve the quality and satisfaction of participants from taking part in the event (apart from the content-related issues dominating in motivation to participate in this type of tourism). The purpose of the article is to present the outcome of research on selected technological solutions used in business travel, especially in the organization of meetings (including congresses and conferences) and events (incentive trips, trade fairs) from the point of view of changes of popularity in recent years. The number of searches of selected terms (keywords) over the last several years in Google, the world’s largest Internet search engine, was used as a measure of popularity.

More...

Wybrane uwarunkowania rozwoju turystyki i rekreacji na Zamojszczyźnie

Author(s): Andrzej S. Samborski / Language(s): Polish / Issue: 1/2013

Tourist attraction, recreation and activities at any place or region depend on many factors. In this essay the author presents certain meteorological and climatological characteristics which have a crucial impact on leisure and recreation in the open air. The summer and winter outdoor leisure time are defined on the basis of data gathered from meteorological stations operating in the Zamość region. Thanks to it the frequency of cooling factors which create favourable or unfavourable conditions for outdoor tourism in the summer time in Zamość (the number of rainy, foggy and stormy days), and the number of days with meteorological phenomena has been calculated.

More...

Wybrane zagadnienia benchmarkingu klastrów turystycznych

Author(s): Robert Golej / Language(s): Polish / Issue: 24/2015

The main issues driving the tourism industry cluster benchmarking result of their specifics. The article is the ability to use benchmarking as a means of improving the activities undertaken in the tourism cluster. This article aims to identify the factors that hinder the use of such a study and propose solutions to alleviate the negative impact of these factors on the result of benchmarking. The content of this article is to identify specific characteristics of the tourism cluster determining the process of benchmarking. In the following, briefly describe the process of benchmarking and set out the requirements that must be met in order for the process of benchmarking obtained useful results. Difficulties in conducting benchmarking tourism clusters due to their specific characteristics. The culmination of this article is to formulate proposals to improve the process of benchmarking in tourist clusters.

More...

Wycena zadośćuczynienia i odszkodowania za zmarnowany urlop w opinii turystów polskich i niemieckich w świetle wyników badań własnych

Author(s): Agnieszka Maciąg / Language(s): Polish / Issue: 2/2016

The article presents the issue of compensation and redress for wasted vacation in tourist services. The obtained results showed that Polish respondents attach importance primarily to the fundamental aspects related to the execution of the service itself, while German respondents pay more attention to the comfort of services and valuations of these areas on an equal footing with the basic. Little impact on the results of the study had a demographic profile of respondents. The study showed that the price hike does not affect the amount of valuation The crucial importance had instead the economic situation of the country and the amount of revenue generated by the consumers.

More...

Wydarzenia jako etniczna atrakcja kulturowa – nowy trend w turystyce eventowej – na przykładzie mniejszości żydowskiej w Polsce

Author(s): Magdalena Duda-Seifert / Language(s): Polish / Issue: 1/2016

The author aims at the evaluation of events devoted to the Jewish national minority in Poland as attractions for cultural tourism. Many authors have agreed so far, that there is a growing popularity of cultural attractions as a global trend, on the other hand after 1989 there has also been a trend of growing activity of organisations representative for both ethnic and national minorities. Taken that into consideration, the question apperas, whether liberalization of the Polish law has supported institutionalisation of Jewish minority in Poland and in the same time the increase of events devoted to their culture. The concern follows therefore, whether these events are able and in fact attract attention of not only local inhabitants but also tourists. It it is a case, then the thesis can be formulated that ethnic event tourism in Poland is stimulated by the country multicultural character.

More...

Wydarzenia kulturalne formą kreowania nowego oblicza obiektów muzealnych

Author(s): Daria Elżbieta Jaremen,Andrzej Rapacz / Language(s): Polish / Issue: 1/2018

In the situation of insufficient subsidies for the substantive activities of museums, primarily the ones funded by the local governments, as well as low attendance of visitors, not really interested in the traditional offer of such institutions, there is an urgent need to extend it with additional elements corresponding to the expectations of a contemporary client. The observation of the thriving museums in Poland and worldwide indicates that cultural events represent such an attractive component which expands the museum offer. The article presents an attempt of explaining the role of cultural events in developing a museum product based on the analysis of a specific case of the Municipal Museum Gerhart Hauptmann’s House in Jelenia Góra-Jagniątków.

More...

Wydarzenie jako produkt turystyczny i jego ocena na przykładzie Pucharu Świata w skokach narciarskich w Zakopanem

Author(s): Urszula Kęprowska / Language(s): Polish / Issue: 1/2018

The main aim of the article is to show the importance of events in increasing the attractiveness of tourist destinations. The example of the World Cup in men ski jumping in the season 2016/2017 in Zakopane demonstrate who are the participants of this type of events and how those participants evaluate the event in the context of undertaken tourist activity. The result of a survey conducted by the author during the competition on 21.01.2017 present the answer to this question.

More...

Wydatki na turystykę zorganizowaną polskich gospodarstw domowych w latach 2005-2015

Author(s): Małgorzata Ćwiek,Agnieszka WAŁĘGA / Language(s): Polish / Issue: 2/2018

The aim of the study is to get to know regularities in the matter of forming the household expenditures on group tourism. In the study an attempt to identify socio-economic factors influencing group tourism has been undertaken. The level of expenditure on group tourism and its share in the structure of expenditure on culture and recreation were presented. For the analysis, numerical data on individual households from a budget survey conducted in the years 2005-2015 by the Central Statistical Office of Poland have been used. The econometric modelling has shown that good financial situation, living in a big city and higher education of the household head are some of socio-economic characteristics of households favoring participation in group tourism

More...

Wyjaśnianie naukowe i rozumienie a epistemologiczne problemy badań nad turystyką (rozważania na kanwie teorii Kurta Lewina i Johna Tribe’a)

Author(s): Wiesław Alejziak / Language(s): Polish / Issue: 2/2019

The article presents the essence as well as various models of academic explanation and the explanatory value of understanding, indicating their usability and limitations as regards understanding why and how tourism functions. Particular attention has been paid to the epistemological dimension of tourism research, as well as its new directions. The author has referred to two models concerning the epistemological aspects of tourism research where the focal point is the category of ‘truth about tourism’. These have been presented in two articles by John Tribe.

More...

Wyjazdy turystyczne Polaków za granicę jako jeden z przejawów globalizacji społecznej

Author(s): Katarzyna Włodarczyk / Language(s): Polish / Issue: 1/2015

An aim of considerations is to describe the changes in Poles’ tourist trips abroad since the moment of its accession to the European Union till the year 2012. In her article, the author used the data published by the CSO, Eurostat and CBOS as well as findings of the author’s surveys carried out in 2011. The article is of the conceptual and research nature. The process of globalisation is supported by states’ integration measures, including activities undertaken by the European Union. The processes of integration and globalisation are largely used by the society. Tourist trips abroad are an important symptom of the social globalisation. Based on data analysis, despite the conditions set up by the market situation in Poland, there are only noticeable slow trends of the growth of the number of those trips. The factors determining the decisions concerning trips abroad are mainly incomes as well as socio-demographic factors such as age, education and place of residence.

More...

Wyjazdy turystyczne w latach 2009–2014 na przykładzie łódzkiego biura podróży – agenta turystycznego

Author(s): Jolanta Latosińska / Language(s): Polish / Issue: 2/2016

The article is an attempt to reveal changing preferences and choice of tourist destinations in the years 2009–2014. The analysis was based on the sale of tourist offer in one of one hundred and ten travel agents registered in Łódź. The analysis takes also into account travel organizers who create tourist offer, tourism seasonality and the place of origin of the travel agency’s clients. The study was prepared on the basis of nearly three thousand tourist trips. Travel agent’s choice was due to very diverse range of tourist offer, which sells yearly several dozen of tour operators’ offers. Apart from spatial extent of tourist trips and the seasonality of tourism, the determinants of tourist trips were analyzed.

More...

Wyjazdy wypoczynkowe dzieci i młodzieży na terenie województwa wielkopolskiego

Author(s): Magdalena Kugiejko / Language(s): Polish / Issue: 2/2016

Organized trip away from home is a conscious and planned action to deepen cultural interests and sightseeing according to the individual needs of the participants. Days off from school are an excellent opportunity to take care of holidays for children and young people. Different forms of recreation complement the work of schools and help to promote physical activity. The article presents the basic features of the extracurricular activities of children and youth tourism in the region of Greater Poland. Considerations are based on data obtained from the Education Information System, and the results of empirical research conducted on a random sample of students from schools in Greater Poland.

More...

Wykorzystanie algorytmu Conwaya w procesie optymalizacji obsługi ruchu turystycznego w przedsiębiorstwach uzdrowiskowych

Author(s): Adam Szromek / Language(s): Polish / Issue: 2/2016

The article suggests the possibility of using selected logistics methods to service of tourist traffic in spas. The aim of the study is the exemplification of the implementation of the Conway’s algorithm, which is one of the ways of optimization tasks on many identical workstations. The author identify opportunities to apply this method to optimize the activities of health resorts companies.

More...

Wykorzystanie aplikacji mobilnych w turystyce przez przedstawicieli pokolenia Y

Author(s): Agnieszka Werenowska / Language(s): English / Issue: 2/2018

Today, mobile technologies have become an inseparable element of travel planning. They give travellers access to all necessary information on an ongoing basis from almost anywhere in the world. The largest group of application users on mobile devices are members of the young generation, in particular Y and Z. The practical goal of the article was to present the ways of using mobile applications in tourism by members of the Y generation. The analysis of the survey results indicated that two-thirds of the respondents used mobile applications to organize a trip, and the rest combined traditional and modern tools in order to achieve the highest efficiency. At the same time, 98.9% of respondents believed that mobile applications would take over a significant part of the tourism market or even dominate the market in the coming years along with the development of their quality and usability. Surveys were conducted among 94 users of these technological solutions and the research results are presented in descriptive and graphic form, and a characterization of the studied generation was also made.

More...

WYKORZYSTANIE BIOGRAFII URLOPOWO-WAKACYJNEJ W BADANIACH PRZESTRZENI TURYSTYCZNEJ W UJĘCIU POKOLENIOWYM

Author(s): Joanna Kowalczyk-Anioł / Language(s): Polish / Issue: 2/2013

The article presents the concept of generation-based ‘tourism space’ research using the holiday biography method. The author refers to her earlier research conducted among three generations of Łodź families. She discusses the biography method used in the research and approaches it from a geo-biographical point of view, showing possible ways of recording the phenomenon (the particular character of the source material collected) and the various options available at later stages of research - interpretation (choosing the analysis, measurement and presentation methods) - and generalization.

More...