
O przyszłości społecznej odpowiedzialności biznesu – wyniki badań europejskich
The academic interest in Corporate Social Responsibility (CSR) reaches back to the 1940s. of the twentieth century. So far researchers have developed numerous theories and revealed empirical evidence that highlights the emergence and development of CSR and its influence on the corporate performance. However, we know rather little about the future of CSR. Some socio-economic processes which occurred during last decades such as ubiquitous globalization, trade liberalization as well as constantly weakening role of the nation states seem to suggest that corporations will play bigger and bigger role in society. In particular, there is an expectation that corporations will increasingly engage in voluntary actions targeting their employees, local community and the natural environment. The purpose of this article is to answer the following question: what will be the future of CSR in Europe? In order to answer this question the Delphi study has been carried out among more than 500 experts representing numerous European countries. The article also presents the importance of different groups of stakeholders as well as CSR policies in stimulating the future role of socially responsible corporate behavior. Finally, the paper reveals the future trends that – according to experts – will affect the growth of the CSR importance in the selected sectors, i.e. automotive, construction, IT, retail and textile.
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