We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.
New technologies are taking us into an artificial dimension in which everyday reality is translated into immaterial entities, into digital information. Media hypnosis favors the torpor of critical and ethical conscience, while model images contribute to structuring the so - called “pathology of normality”, which, precisely because it is widely diffused, goes unnoticed. To clarify that it is not just about new technologies, but a new model of society, which is being established and that involves different aspects of thinking, feeling and acting human, transformed by the action of the new media. We will therefore try to examine some particularly significant areas for their existential, social and political value, treated here as many links of a single topic: man.
More...
The linguistic analysis of advertisements targeting women which contain unadapted English loans in Romanian focuses on the following directions: the relation between the social status of women as customers and the international products and the presence of English loans in the advertisements for such products.Nowadays, marketing cannot exist without the concept of culture. Schiffman, Hansen and Kanuk (2008, 368) defined culture as “the sum total of learned beliefs, values, and customs that serve to direct the consumer behaviour of members of a particular society”. Culture determines the identity of a human group in the same way as personality determines the identity of an individual. People with similar lifestyle are likely to affiliate to the same values that are used ”to differentiate and position brands vis-à-vis competitive brands” (Mooij 2010, 45). Age, gender, sexual orientation, regional, ethical, religious elements are used by marketers to segment consumers to influence their behaviour. What it means to be a man or a woman in our society is heavily influenced by cultural notions.“Gender role stereotyping as a communication strategy was often used by advertisers to establish a shared experience of identification with the consumers” (Hovland et al. 2005, qtd. in Chan and Cheng 2012, 83). Men and women process advertising messages differently. Since advertising both reflects and contributes to culture it is obvious that advertisements targeting women will envisage both the traditional and non-conformist stereotypes of women’s role in society. In the process of advertising and marketing, communication developing advertising messages involves a close understanding of different forms of linguistic typologies.The persuasion induced by English words or slogans, for example, makes the buyer create mental stereotypes connected to social status, appreciation or esteem needs. In Romania, glossy magazines display the largest number of advertisements using English loans (AUEL) as promoters of social status.
More...
The article is devoted to the study of ontological, aesthetical and anthropological features of visual communication in Plato and Thomas Mann. I compare T. Mann’s Death in Venice artistic conception with the philosophical understanding of the image, contemplation, beauty and Eros of Plato, primarily in the dialogues Phaedrus and Sym-posium (with some reference to F. Nietzsche and the film by L. Visconti). The author ex-plores the specifics of the visual-plastic worldview and the contemplative cognition of being, determined by the erotic foundation of the aesthetic contemplation of the human image as phenomenal manifestation of truth, fundamentally different from the one re-vealed in speech communication, and even capable of being autonomous from it, and represents the philosophical and artistic phenomenology of the development, transfor-mation and implementation of such consciousness. The role of Athens and Venice as particularly significant historical-cultural topoi of visual communication is specially emphasized.
More...
The present study does not approach digital games per se and in accordance with the, so to speak, matter-of-course habitus, i. e. within the frame of game studies discourse (regardless of the ludology-narratology debate and probably even continuing tension), but rather in a wider cultural context and that by following essentially their relations to other cultural contents and phenomena, cinema in particular. Hence the intermediality discourse is within the pursued reflection applied as, from the point of view of the author, a fruitful framework. Intermediality can be legitimately approached as such a relation between media which, as Petr Szczepanik puts it, 'creates indivisible fusions'. If we accept this thesis and utilize it as a starting point, film – connecting image, word and sound – appears to be intermedial apriori. On the basis of this and in connection with digital games (which, by the way, can be in terms of the aforementioned understood as intermedial a priori, too), such cinematic works of art – naturally, pars pro toto – are in the centre of interest here in which the a priori intermedial character of film is in a sense amplified or rather brought to a square (film as 'intermedium") – in this case and context by evincing ties, implicit and/or explicit, to digital games.
More...
The demands of educational practice are changing alongside our dynamically changing society. It is, therefore, necessary to purposefully and systematically seek ways to motivate, teach, and develop independent thinking among learners. This theoretical study aims to identify and characterize the essential assumptions and reasons for the implementation of digital games into ethical education classes. The fundamental premise is the thematic variability of game narratives, and a fulfillment of the experience attributes through the interactivity both in terms of the direct interactivity of the learner and the medium and in the subsequent discussion as a part of value reflection. Attention is focused on the process of ethical decision-making, ethical dilemmas, and problems that can be identified in many digital games containing at least a basic narrative structure. Interactive narration includes, besides the story itself, the influence of the participant on the further direction of the storyline, allowing players to see the consequences of their individual decisions within simulated situations. The study explores a game principle – the butterfly effect – in the context of ethical decision-making in particular through the game Detroit: Become Human, as well as demonstrates its usability within ethical education classes.
More...
It is no secret that the professional part of the sport industry is mostly funded by the amount of sponsor’s visibility to fans and means of getting their attention. Championships, leagues, challenges, shows and even bathroom selfies of athletes help to sell advertisement opportunities for brand managers to receive more views.
More...
A gorilla is hurling barrels after a plumber. Almost forty years later, I am jumping around the living room, sweating, gasping, doing squats with a hoop in my hands, and thinking if it might be a better idea to exercise normally.
More...
Sign language is the movements of the hand, the movements of the fingers, the arms or the movement of the body simultaneously with the face expressions to convey the ideas of the speaker. In recent years, the sign language is in the eyes of all researchers. It is possible to recognize the movements made with the help of sensors. However, it is of great importance to transfer the motion data to computer systems. As a result of the field study, it was determined that the studies conducted in this field were not sufficient at all. It was also found that the studies conducted were mainly in the field of the American Sign Language, the English Sign Language and the Arab Sign Language, and sufficient studies were not done in Turkish Sign Language. In this study, an intelligent system has been developed to facilitate the communication of hearing and speech impaired individuals with other individuals. The work done in this field is thought to help to remove the lack of information in this field. In the intelligent system developed in this Thesis, 33 basic signs in the Turkish Sign Language, which are called as sound informatics are taken as a basis in the study. The developed system uses the Microsoft Kinect v2 sensor to identify the signals. C# programming language and MongoDB are used in the developed system. As a result of the case study, 85% of the 33 basic signs were correctly recognized by the developed system. It is considered that the developed Sign Language recognition system should help both the hearing and speech impaired individuals, and also other individuals, and hopefully solve the problems of communication between these individuals.
More...
Dilsel kurgulama ve tasarım, düşünmeyi biçimlendirir. Her türlü düşünce anlatımı, özünde dilin düzenlenmesiyle, bir başka deyişle, kurgulanmasıyla olanaklıdır. Bütün dünyada özellikle seçim dönemlerinde dil, politik amaçlar için, giderek artan ölçüde propaganda aracına dönüştürülmektedir. Dil ile her şey yapılabilir; çünkü dil, öz-yapısı gereği, kurgulamaya, sözcüklerin anlamlarını ters yüz etmeye elverişlidir. Bu bakımdan, dil, bireysel bilinci bulandırmak ve tek-tipleştirmek için de kullanılabilir.
More...
Digital Captivity. İklim Sanat, Ankara, December 6, 2018 - January 4, 2019
More...
The review of: Andreas Hepp, 2015, Medyatikleşen Kültürler. Çev: Çiğdem Bozdağ - Elif Pasos-Devrani; Dipnot Yayınları, 2015, 236 sayfa, ISBN 9786054878420
More...
The orthodox theory of value is one of the dogmas of the justificationregime of capitalism. Yet this theory suffers from many ills. Consequently, it isadvisable to try, in the wake of A. Orléan and F. Perroux, to think of a new theory ofvalue. The work presented here is part of a broader research that we presented in thissame journal four years ago. It aims at inserting the understanding of value into the normative framework of democratic society. Drawing on the methodologicalachievements of contemporary sociology, it proposes to go beyond the Habermasiantheory of deliberation by drawing on work in information and communicationsciences. This interdisciplinary approach makes it possible to go beyond theclassical opposition between subjectivism and holism: values are intersubjective:they are the fruit of deliberation, i.e. contradictory and sensitive communication.Values are the ends, desirable and continuously debated, that a democratic societygives itself in the course of its evolution. Economic value is only one of its desirableand debated ends.
More...
Problem setting. The information war is not a united one, it includes three different aspects - the information and technical war (aimed at cyber resources), the information and psychological war (designing to make an opponent decide in the way necessary for an attacking side) and the semantic war. Researchers note that, in contrast to others, the semantic war has far goals that lie even beyond the limits of the life of a generation. Unlike facts that are constantly changing, meanings remain valid for a long time as they reflect the model of the world. The semantic war deals with interpretations based on the existing model of the world. Interpretation processes, being more complex, become more important than just informational ones.Thus, the problem of searching for the methodological foundations of conducting semantic confrontation, changing the value system, and the world picture of the general public of the society is becoming more and more topical.Recent research and publications analysis. The issues of certain aspects of semantic wars are in the centre of attention of such researchers as Yu. Gromyko, A. Dzholos, R. Marutyan, A. Pelin, G. Pocheptsov, Yu. Solomonov and others. However, the methodology of semantic warfare remains insufficiently studied although this can help freely “enter” the “territory of meanings” of the victim of aggression, change the value system, and the picture of the world.Paper objective. The goal of this paper is to clear up the methodological foundations of modern semantic wars.Paper main body. The article attempts to determine the methodology of modern semantic wars. It is justified that postmodernism is one of the methodologies that can be used to explain the phenomenon of semantic weapons. Postmodernist discourse greatly differs from other philosophical directions in terms of topics, conceptual apparatus, and ideological foundations, especially in the context of the formation of a modern information society.It is determined that several basic ideas can be distinguished within the postmodern discourse, these ideas being successfully used in the present semantic confrontations. First, this is the textualization of the world. The world should be understood as a text. Second, since everything is understood as a text, the subject exists within the text. Moreover, the subject is absorbed by the text. A person appears as a set of different identities that are tied to one or another local-cultural condition or socio-political context. Third, postmodernism is characterized by disillusionment with the ideals of the Enlightenment. In particular, the Reason is not believed in any more, causal relationships and absolute values are denied. Fourth, the postmodernist discourse is principally anti-fundamental, it is not interested in substantial unity and ultimate (metaphysical) causes but in decentralized, scattered sets - differences. Fifth, an important place in the modern postmodern discourse belongs to the theory of simulacrum.A simulacrum is a product of simulation, which replaces the real world with an imaginary one but which is more acceptable for a person as a real one. A simulacrum produces (simulates) a similarity but only as an external effect. Its internal principle is the difference, due to which it eludes of identity, similarity, likeness. It destroys the sample and multiplies the copies so that it is not possible any longer to tell where the copy is and where the original is. Simulacra give rise to the phenomenon of masses. Masses are defined as the silent majority, a black hole absorbing social aspects. The masses gravitate toward a physical and static form, which is simultaneously non-social and supra-social.Conclusions of the research. It is concluded that postmodernism brings about new ways of understanding social and political reality since it offers own type of rationality. Based on the postmodern discourse, a characteristic basic semantic toolkit arises as a feature of semantic wars: the simulation, that is the creation of simulacra – missing reality images that lack originality and that are superficial, hyper-realistic objects that do not have any reality behind them; reinterpretation of events and phenomena of reality; the coverage of not just one segment of the population but the general public; more interest that does not focus on a fact but on its rethinking, the creation of an apparatus for rejecting own “incorrect” interpretations.
More...
Despite a general tendency to avoid L1 use in the L2 classroom, pedagogical research has recently begun to challenge the predominantly monolingual approach to L2 teaching, and reassign the role of the L1 as a useful tool for both instructors and learners (Cook, 2001; Levine, 2011; Turball & Dailey O’Cain, 2009). However, while it is evident from previous research that the L1 serves several functions in the L2 classroom - and perhaps has an unavoidable presence that should be acknowledged - few studies look at how L1 use can positively impact L2 learners' classroom experiences and learning outcomes. The present study looks at instructor L1 use as it relates to learners’ perceptions of their learning, as well as actual outcomes in terms of grammatical competence. Using data collected from a pilot study as well as an expanded follow-up study, this article aims to investigate the use of the L1 (English) in the L2 (Spanish) classroom in terms of instructor use and its relation to learners’ perceived competence in L2 grammar. Results from both studies conform to previous findings in terms of the contexts in which the L1 is used by instructors. Furthermore, these results suggest that the L1 plays an important role in facilitating communication and establishing a rapport between instructors and learners, and through this may also positively impact learners' confidence and perceived competence in L2 grammar.
More...
Pictograms which were existing as a cave painting during pre-historic times was seen as a function of written and oral language for humans. Individuals have tried to express their feelings and ideas with the help of basic and simple paintings on the caves „ walls. The pictrogram that was an important role in the pre-historic period has an indispensable position today. Most of the concepts can be explained with the pictogram due to the rise of overpopulation,living together with multinational societies and highly importance of fast communication in our world. The pictogram which expresses abundance of emotions and ideas by symblolizing has been studied to remove the discrimination in religion,language and racism. The pictogram that is the pattern of symbols and the paintings in the art history is interacted.In this regard,an subject from art history and a sample of artist have been scanned. The samples of artists researched: Edvard Munch, Jean Arp, Piet Mondrian, Poul Klee, Join Miro, Pablo Picasso, Pierre Alechinsky, Bruce Nauman, Kara Walker and they work on to clarify Keith Hany’s masterpieces and sampling the pictogram‟s visuals in terms of interaction and similarities.
More...
This article aims to investigate the linguistic means of transphobic discrimination observed on the Internet. The languages analysed are English and Polish, since they both offer their speakers direct and indirect ways that discrimination manifests itself, yet Polish seems to enable a more noticeable means because of the presence of grammatical gender in the language. The paper discusses twelve samples of Computer-Mediated Communication, using the methodological tools offered by Critical Discourse Analysis and Queer Theory. Based on the analysis of the samples, the article shows that even though transphobia lies mainly in lexical choices of the speaker, it is not always direct, i.e. visible in insults and attacks on a trans person, but is oftentimes indirect, i.e. visible in the incorrect use of personal pronouns in both English and Polish, or in the incorrect use of grammatical gender in Polish. Moreover, while transphobia visible in language is not always intended by the speaker, it can still be considered to be discriminatory.
More...
High educational hopes were put into the appearance of each and every medium. The history of media development in the 20th century is also the history of high educational hopes and spectacular failures. It seems that at least some major links of these processes are repeated in the development of most important technologies for transmission of information. Many scholars (e.g. Neil Selwyn from Monash University) believe that critical approach provides accurate diagnosis of failures in educational technology applications. Historical perspective, on the other hand, allows for seeing the whole of certain processes and eliminating the phenomena that are negative from the researcher’s standpoint, e.g. excessive enthusiasm that accompanied the introduction of new technologies. This kind of “emotional smog” largely disappears if we accept historical perspective. Critical and historical analysis of the use of technology in education may give the opportunity for its effective use and avoiding traps into which radio, television, and the Internet fell during the 1990s.
More...